SWOT Analysis
SWOT Analysis Strength 1.Huge popular brand name and high brand loyalty 2. Innovative range of pizzas under one roof 3.Hygenic food and quick service 4. Sound financial situation and international turnover. 5.Good advertising and marketing 6. Over 20,000 franchises around the world
Weakness
1. Loyal customers are feeling that the satisfaction of the pizzas is declining. 2. Franchise management 3. Lack of an organic pizzas, which will limit the target market
Opportunity
1. New Pizzas with different crust sizes and flavors. 2.Venture more into home delivery 3.Venture into newer markets
Threats
1. Threat from Dominos pizza, also from Mc Donald’s who have tried to introduce a new meal that is a Pizza. 2. Health conscious people. 3. The rising prices of special ingredients like cheese, used in pizzas.
Strengths
Pizza Hut is an international franchise and restaurant chain having presence in many countries and is originally based in Texas, USA. The company specializes in the American-style pizza that till to date no other pizza restaurant has been able to compete. The company also offer many other food items and side dishes like breadsticks, wings, garlic bread etc. Pizza Hut is one of the largest restaurant chains in the world and is a sub brand of Yum! Brands, Inc. The Pizza Hut owns and runs about 34,000 restaurants, provides home delivery services and also has kiosks in more than hundred countries. Pizza Hut with a large market share and a strong network has become a market leader in United Kingdom. The restaurants offer a large variety and types of pizzas under one roof and is known for its innovative pizzas. The marketing of the company is another strength of the company. The have many media partners and use television advertising that attracts people of various ages. The company has a huge market share; more customers mean higher percentage in sales that leads to greater profits. Pizza Hut faces very low competition. The company has some strong
Weakness
1. Loyal customers are feeling that the satisfaction of the pizzas is declining. 2. Franchise management 3. Lack of an organic pizzas, which will limit the target market
Opportunity
1. New Pizzas with different crust sizes and flavors. 2.Venture more into home delivery 3.Venture into newer markets
Threats
1. Threat from Dominos pizza, also from Mc Donald’s who have tried to introduce a new meal that is a Pizza. 2. Health conscious people. 3. The rising prices of special ingredients like cheese, used in pizzas.
Strengths
Pizza Hut is an international franchise and restaurant chain having presence in many countries and is originally based in Texas, USA. The company specializes in the American-style pizza that till to date no other pizza restaurant has been able to compete. The company also offer many other food items and side dishes like breadsticks, wings, garlic bread etc. Pizza Hut is one of the largest restaurant chains in the world and is a sub brand of Yum! Brands, Inc. The Pizza Hut owns and runs about 34,000 restaurants, provides home delivery services and also has kiosks in more than hundred countries. Pizza Hut with a large market share and a strong network has become a market leader in United Kingdom. The restaurants offer a large variety and types of pizzas under one roof and is known for its innovative pizzas. The marketing of the company is another strength of the company. The have many media partners and use television advertising that attracts people of various ages. The company has a huge market share; more customers mean higher percentage in sales that leads to greater profits. Pizza Hut faces very low competition. The company has some strong