April 11, 2011
Brendan McFarlan, MBA
The SWOT Analysis preformed on Dark Roast Java has determined that the founding partners of an upscale coffee house have put together an excellent business plan. I am confident that this business will flourish and thrive in Pleasantville. Their business model seems to be thorough and extremely well planned. They have considered just about every element you can consider when starting up a new business. Strengths
Starting a gourmet coffee house in Pleasantville appears to be a sound business idea. According to the business model Dark Roast Java has the ability to set itself apart from the competition. The company’s owners are experienced businessman with combined backgrounds in marketing and real estate in the target market. Their previous career experience should assist them product brand marketing, employee recruiting, and store locations. The company intends to obtain most of their product locally, which may be a hit with their customers since they will be supporting the local economy and buying products they are already aware of. Overall it is a well-developed and research business model. Plans for starting a coffee house in the Pleasantville market seem to be a good fit. Based on the information provided, the coffee house intends to service a variety of clientele that consists of local residents, tourists, local business people, students, and travelers. Unlike their competitors, who focus their marketing primarily on one group, they will have the means to service all types of customers from their convenient downtown location. Dark Roast Java has plans to have a relaxing upscale interior design with outside dining. These are features that most local competitors lack. Financing seems to be a done deal. The company is incorporating as an LLC with three primary owners and some outside investors all providing capital for the anticipated $250,000 startup expenses. Each partner...