Swot Analysis

Topics: Retailing, Supermarket, Reliance Fresh Pages: 6 (1995 words) Published: February 25, 2011

About Reliance Fresh:
A suitable store up arrangement be govern through the Mukesh Ambani plus he be the the majority significant fraction of Reliance industries retail business. Reliance ltd because intended toward spend more than Rs.25000 corers in the sell separation It too comprise additional than 560 reliance fresh food every one in excess of the state The absent sale new fruites, every day foodstuffs new fruit drink bar victuals vegetables. A characteristic reliance fresh out let is around 3000 to 4000 Sq.feet and accommodate region of on top of three kilometers History of Reliance Fresh:

The Reliance retail have toward countenance a variety of difficulty previous toward the open of Reliance fresh, since of the a variety of situation current in Orissa, West Bengal UP, along with news focus on top of the lack of vegetables and fruits stocks. The sell commerce of Reliance after that minimize next contact inside vegetables and commerce because a consequence recognized dependence new position a clean super market have fun focus on top of different group resembling IT, consumer durables and home FMCG and food. The retail company of reliance may not supply the vegetables and fruits in a few states, the Reliance fresh resolute not to contest by means of trader partially since the following reason because fine because its injury to keep a healthy supply chain. Growth of reliance fresh:

The primary still a Reliance fresh store be recognized in Hyderabad, anywhere inside the corporation mostly listening warily on the clean produced vegetables and fruits at fairly little price down by income of an opening of farm fork theory. This be the thought which be likely through the corporation was in the direction of get the provide straight as of the farmers and next put up for sale straightway to the customers remove the middle-men of the compressed road Reliance introduced quite a few format in the market put in the direction of offer to wants of the ordinary public which include Reliance fresh, Reliance super, Reliance food publish Reliance moment away Reliance jewels, Reliance wellness, Reliance mart and Digital, near first name a not many inside adding in the direction of this, the Reliance retail too enter keen on a agreement by income of apple, which be a most important in order skill corporation in the direction of put up a sequence of apple area of expertise out lets recognized because I amass by means of its primary store in Bangalore. by means of an thought in the direction of create complete wealth and increase intended for formers, customers little supermarket keeper and seller associates Reliance retail be system inside arrange in the direction of guide the raid of Reliance group keen on an prearranged retail. STRENGTHS:

Reliance be the primary keen on go into keen on this unorganized division of vegetables plus fruits. According in the direction of them its intention it have 100% ranch new foods inside their novel sell food It is as well adding up before long a juice bar, as well as still a great answer intended for puja flowers.in actual truth greater than 60% of the bottom freedom have be committed in the direction of unmarked fruits and vegetables, the relax en route for supplementary foodstuff goods similar to staple spice and bakery, etc.except Reliance have strong-willed not on the road to attach whichever bar soap or tooth paste and detergent in its shelves. as a result through by means of this plan they be position themselves dissimilar on or after additional actor of the industry similar to food world, big bazaar and nilgiries.other than over approach the small coming of this concentrate food they be as well introduce a new Reliance full-fledged super market called shakhari Bandar which offers each and every thing from the fastener to soap. have got to of the staples are under its own confidential tag brand-Reliance decide on. in...
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