Swot Analysis

Topics: Marketing, Management, Strategic management Pages: 4 (1195 words) Published: February 20, 2011
A SWOT Analysis of
A Sample Business Plan
Angela Acton
Foundations of Business 210
Mr. Dennis Keegan
January 23, 2011

When an entrepreneur comes across an opportunity to open a new business, there is a lot of planning that must be done in order to be successful in the new venture. An important part of the process is to create a business plan. A good way to test a business plan is to use a SWOT analysis. In the following I will conduct a SWOT analysis on a sample business plan for a new clothing store.

An entrepreneur has an idea for a new product. How does an entrepreneur go from new idea to making money for the idea? There are many steps in this long process. One of the first steps he/she must take is creating a business plan. After the plan is created A SWOT analysis can be used to determine if the business plan will help the company succeed. This is a technique that is used to identify the internal strengths, and weaknesses of the idea. The analysis also assesses the external opportunities and threats of companies competing in the same area. The sample business plan I conducted a SWOT analysis on was De Kliek Style Studio (De Kliek means “the clique” or “circle of friends” in Dutch). It is an upscale clothing boutique that will be opening in Noe Valley in Los Angeles, CA. This business is organized as a Sole Proprietorship. The owner is Vrootje Magen who has over 20 years of experience in marketing and retail. This boutique will sell designer clothes and accessories for women wanting for a professional look. They will carry three main ready-to-wear lines. They will also offer services such as Style Assessments, alterations, and personal shopping. Based on this business plan they have a lot of internal strengths. The owner has over 12 years of experience in this industry. The location is a good choice. In Los Angeles the average family household income is $180,903. (need to site this) They have a good marketing strategy which ranges...
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