2.1.8. SWOT Analysis of Sakae Sushi
The SWOT analysis provides useful information for strategic formulation (Quickmba, 2007, accessed on 25 September 2007).
Ð²Ð‚Ñž Strong Brand Name Ð²Ð‚â€œ Associated with value for money, good quality and healthy Japanese food. Ð²Ð‚Ñž Varieties in Menu Ð²Ð‚â€œ New dishes introduced to cater for different group of customers.
Ð²Ð‚Ñž Extended Services Ð²Ð‚â€œ Delivery services provided to reach out to more consumers.
Ð²Ð‚Ñž Staff Development Ð²Ð‚â€œ In-house training certified by Workforce Development Agency (WDA) (Apex Pal.com, accessed on 20 September 2007) is conducted to ensure staff efficiency and productivity. Employees are given academic sponsorship.
Ð²Ð‚Ñž Collaboration with major banks on credit card promotions Ð²Ð‚â€œ Penetration of different market segments allowed through discounts and reward points given to cardholders.
Ð²Ð‚Ñž Innovative Technology Ð²Ð‚â€œ Interactive menu, Patented Portable Conveyor Belt, Sushi Rice Ball Robot, Rice Washing Machine, Intercom System are introduced to enhance efficiency, productivity and customer satisfaction (Foo, accessed on 22 September 2007).
Ð²Ð‚Ñž Lack of Japanese Ð²Ð‚ÑšfeelÐ²Ð‚Ñœ Ð²Ð‚â€œ No strong Japanese culture displayed in the outlets. Ð²Ð‚Ñž Lack of creativity of dishes Ð²Ð‚â€œ Menu is similar to competitors; no in-house special dishes, hence no product differentiation or superiority. Ð²Ð‚Ñž Presentation of food Ð²Ð‚â€œ Improvements can be made to enhance the visual appeal.
Ð²Ð‚Ñž Large funds and effort spent on technology Ð²Ð‚â€œ 3.5 years spent to develop the conveyor belt and around $60,000 to $100,000 to patent it (Foo, accessed on 22 September 2007).
Ð²Ð‚Ñž Halal Certification Ð²Ð‚â€œ Open up new Market segment, increasing revenues....
Please join StudyMode to read the full document