Swot Analysis

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2.1.8. SWOT Analysis of Sakae Sushi
The SWOT analysis provides useful information for strategic formulation (Quickmba, 2007, accessed on 25 September 2007).

STRENGTHS
Product
• Strong Brand Name – Associated with value for money, good quality and healthy Japanese food. • Varieties in Menu – New dishes introduced to cater for different group of customers.

Delivery
• Extended Services – Delivery services provided to reach out to more consumers.

Human Resource
• Staff Development – In-house training certified by Workforce Development Agency (WDA) (Apex Pal.com, accessed on 20 September 2007) is conducted to ensure staff efficiency and productivity. Employees are given academic sponsorship.

Marketing
• Collaboration with major banks on credit card promotions – Penetration of different market segments allowed through discounts and reward points given to cardholders.

Technology
• Innovative Technology – Interactive menu, Patented Portable Conveyor Belt, Sushi Rice Ball Robot, Rice Washing Machine, Intercom System are introduced to enhance efficiency, productivity and customer satisfaction (Foo, accessed on 22 September 2007).

WEAKNESSES
Product
• Lack of Japanese “feel” – No strong Japanese culture displayed in the outlets. • Lack of creativity of dishes – Menu is similar to competitors; no in-house special dishes, hence no product differentiation or superiority. • Presentation of food – Improvements can be made to enhance the visual appeal.

Technology
• Large funds and effort spent on technology – 3.5 years spent to develop the conveyor belt and around $60,000 to $100,000 to patent it (Foo, accessed on 22 September 2007).

OPPORTUNITIES
Product
• Halal Certification – Open up new Market segment, increasing revenues....
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