2. Review of the company
7. Matrix of SWOT analysis
In the following essay I am going to talk about the strengths and weaknesses of the company “Elit Electronics”, also threats and opportunities of the company in the existing market. SWOT analyze will help us to evaluate the market position of the firm and what it can achieve in the future. We can also find out competitors of the company and compare to “Elit Electronics”.
Review of the company
JSC "Elit Electronics" started its operation on the Georgian consumer market in 1996. Area of the activities of the Company covers retail and wholesale trade with TV sets, audio and video devices, home appliances, computers and cell phones. Mission of the "Elit Electronics" is to make valuable contribution in development of successful individuals and the country, deliver advanced technologies to each family and each individual with wide range of options and at best service. Under the name "Elite XXI” on May 8, 1996, JSC "Elit Electronics" was founded in Batumi. At the time of its establishment the staff of the Company comprised of only 3 members. At present total number of the company's staff is about 900. Initially the Company was involved just in the selling of video cassettes, but later they expanded their activities and started trade with audio and video appliances. Nowadays "Elit Electronics" is an official distributor of VESTEL, SAMSUNG, VOGEL, GORENJE, FAGOR, BOCSH, SIEMENS, TEFAL, ROWENTA, MOULINEX and GAGGENAU. Currently the company includes 35 shops of "Elit Electronics" (in Batumi, Kobuleti, Poti, Senaki, Kutaisi, Khashuri, Chiatura, Sagarejo, Martvili, Telavi, Rustavi, Tbilisi and other towns) and 40 dealership shops throughout Georgia. Best prices, wide and regularly renewed... [continues]
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