Swot Analysis
SWOT Analysis: Creature Nannie
Noelani Munoz-Hangca
University of Phoenix
BUS/210 Foundations of Business
Brian Kemble
August 2, 2013
SWOT Analysis: Creature Nannie A SWOT Analysis is a strategic planning exercise that focuses on identifying the internal
Strengths and Weaknesses of the proposed new venture. (Jones, 2007) This type of Analysis also focuses on assessing the external Opportunities and Threats in the competitive market. For my SWOT Analysis assignment I chose to review the Creature Nannie, Dog Kenneling Services. We will be discussing the strengths, weaknesses, opportunities, and threats that the Creature Nannie faces. The Creature Nannie is a doggie foster family, an alternative kenneling. They provide a more personalized boarding service than a traditional kennel would.
The strengths of the company are, a unique service, the facility is in a home setting with acreage for the animal to run around. Each animal is played with, exercised, and treated like a family member. The animals will have personal attention as there will be no more than four (4) animals being care for at a time. This is an ideal setting because the animals are able to roam free around the home and property rather than being kept in a cage. Owners can rest assure their animal companions will be well cared for when boarding at the Creature Nannie. They promise to provide a safe loving environment for the animal. For many pet owners this is an ideal facility to leave their loving pets. There is not a lot of competition in this market so having to compete with other businesses is not a factor at this point. The business also has a strong relationship with the Humane Society and respected Veterinarians. These affiliations will help promote their business and give good recommendations to their customer that trust in these businesses. They are a bonded business with the ability to build strong customer loyalty base. There are several weaknesses that have
Noelani Munoz-Hangca
University of Phoenix
BUS/210 Foundations of Business
Brian Kemble
August 2, 2013
SWOT Analysis: Creature Nannie A SWOT Analysis is a strategic planning exercise that focuses on identifying the internal
Strengths and Weaknesses of the proposed new venture. (Jones, 2007) This type of Analysis also focuses on assessing the external Opportunities and Threats in the competitive market. For my SWOT Analysis assignment I chose to review the Creature Nannie, Dog Kenneling Services. We will be discussing the strengths, weaknesses, opportunities, and threats that the Creature Nannie faces. The Creature Nannie is a doggie foster family, an alternative kenneling. They provide a more personalized boarding service than a traditional kennel would.
The strengths of the company are, a unique service, the facility is in a home setting with acreage for the animal to run around. Each animal is played with, exercised, and treated like a family member. The animals will have personal attention as there will be no more than four (4) animals being care for at a time. This is an ideal setting because the animals are able to roam free around the home and property rather than being kept in a cage. Owners can rest assure their animal companions will be well cared for when boarding at the Creature Nannie. They promise to provide a safe loving environment for the animal. For many pet owners this is an ideal facility to leave their loving pets. There is not a lot of competition in this market so having to compete with other businesses is not a factor at this point. The business also has a strong relationship with the Humane Society and respected Veterinarians. These affiliations will help promote their business and give good recommendations to their customer that trust in these businesses. They are a bonded business with the ability to build strong customer loyalty base. There are several weaknesses that have
References: SBA Loan Business Plans (2013), Dog Kennel SWOT Analysis, Retrieved August 1, 2013. http://sbaloanbusinessplan.com/dog-kennel-swot-analysis Bplans (1996-2013) Dog Kennel Business Plan, The Creature Nannie. Retrieved July 30, 2013 http://www.bplans.com/dog_kennel_business_plan/market_analysis_summary_fc.php#.Uf326WLn_IU