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Swot Analysis

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Swot Analysis
KENYA INSTITUTE OF MANAGEMENT

Unit Name : Strategic Project Management

Unit Code : DCM 200

S/No. | Name of Candidate | Admission No. | Question No. | Signature | 01 | Walter Ndege | NRB/52932 | 01 | | 02 | Omulo Moses Orinda | NRB/47835 | 02 | | 03 | Kasaine Samuel Tima | NRB/49635 | 03 | | 04 | Grace Muthoni Mwangi | NRB/51164 | 04 | |

WBA No. : 01

Assignment submited in partial fulfillment for the award of diploma in project management of Kenya Institute of Management (KIM).

June 2013
Question One i. Introduction
The Monarch Insurance Company Limited was established in the year 1978. The company assumed new ownership in year 2005. It is under the new leadership the it has formalized its strategy development process. The first strategic planning was conducted in 2005 with a review in 2008. The current effort is towards orienting the company to its new direction in view of the statutory changes within the Insurance Industry and in pursuit to higher and better performance. The company deals in both life and non-life insurance products.
Organisation Corporate Statements i) Vision
To be a world class Insurer of Choice

ii) Mission
To consistently provide innovative, unique and affordable products and services that exceeds our clients’ expectations.

iii) Values 1. Professionalism
We will maintain and promote professionalism in the conduct of our business engagements adhering to standards and practices that promote professionalism. 2. Team Spirit
We embrace the spirit of team work in all our endeavours. 3. Quality Customer Care
We are committed to offering excellent service that exceeds the expectation of our customers. 4. Recognition & Respect for Diversity & the Individual
We are committed to uphold dignity & respect for the individual; recognize and fairly reward our staff for their performance as we believe every individual brings a

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