Swot Analysis
SWOT
Strengths
1. Integration with websites and applications 2. More than a billion active monthly users. 3. Excellent users experience 4. Understanding of user’s needs and behaviour
Weaknesses 1. Weak CTR of advertisements 2. Social network lacks of some features 3. One source of revenues – advertisements on Facebook 4. Attitude towards users’ privacy 5. Lack of website customization 6. Weak protection of users’ information
Opportunities 1. Increasing number of people using Facebook through mobile devices 2. Expansion to China 3. Diversify sources of revenue 4. Open Facebook marketplace
Threats
1. Increasing number of mobile internet users 2. Users using ad-block extensions 3. Slow growth rate of online advertising 4. Identity thefts 5. Weak business model
Facebook
Human beings by and large are social. They feel an inherent need to connect and expand their connections. There is a deep rooted need among humans to share.
In the past, due to geographical distances and economic concerns, connections between people were limited. A social network is made up of individuals that are connected to one another by a particular type of interdependency. Facebook is the largest social networking website and has more than a billion active users.
Facebook's mission is to make the world more open and connected.
There are many factors leading to Facebook’s success, one of them being the integration with websites and applications. This is to enrich user experience and engage more users to use Facebook, the social network has launched many features that would allow closer integration with other websites and producers of applications that run via Facebook. A few examples are advertisements on
Facebook, linking twitter onto Facebook etc. Easy integration and use of applications results in competitive advantage over other social networking websites
Strengths
1. Integration with websites and applications 2. More than a billion active monthly users. 3. Excellent users experience 4. Understanding of user’s needs and behaviour
Weaknesses 1. Weak CTR of advertisements 2. Social network lacks of some features 3. One source of revenues – advertisements on Facebook 4. Attitude towards users’ privacy 5. Lack of website customization 6. Weak protection of users’ information
Opportunities 1. Increasing number of people using Facebook through mobile devices 2. Expansion to China 3. Diversify sources of revenue 4. Open Facebook marketplace
Threats
1. Increasing number of mobile internet users 2. Users using ad-block extensions 3. Slow growth rate of online advertising 4. Identity thefts 5. Weak business model
Human beings by and large are social. They feel an inherent need to connect and expand their connections. There is a deep rooted need among humans to share.
In the past, due to geographical distances and economic concerns, connections between people were limited. A social network is made up of individuals that are connected to one another by a particular type of interdependency. Facebook is the largest social networking website and has more than a billion active users.
Facebook's mission is to make the world more open and connected.
There are many factors leading to Facebook’s success, one of them being the integration with websites and applications. This is to enrich user experience and engage more users to use Facebook, the social network has launched many features that would allow closer integration with other websites and producers of applications that run via Facebook. A few examples are advertisements on
Facebook, linking twitter onto Facebook etc. Easy integration and use of applications results in competitive advantage over other social networking websites