Swot Analysis

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• SWOT Analysis A Strategic Planning Resource Essay

  ...SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. A SWOT analysis must start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses (or Limitations): are characteristics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT...

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• Essay on Swot Analysis of Dunnes Stores

  ...SWOT analysis of Dunnes Stores In this part of project I will try to analyse Dunnes Stores using very useful tool in business environment called SWOT analysis. Abbreviation SWOT stands for Strengths, Weaknesses, Opportunities and Threads. It analyse internal factors of business, the Strengths and Weaknesses as well as external factors which are Opportunities and Threads. It is one of most popular technics used for gathering and comparing information, it used as universal tool for the first stage of strategic planning. It looks inside the company and the environment it operates. Depth of analysis depend on information available, in case of Dunnes Stores most of the info that can be useful relates to external factors, as the company is not willing to provide any data or reports to the public. Strengths In this section by describing strengths of the business we will try to show positive aspects of it, all what is an advantage of the company itself as well as advantage that the business has over competitors and what is under control its control. Below I will present main strengths of Dunnes Stores. * One of the advantages of Dunnes Store is that is an Irish company with long tradition, but this a positive aspect when we are taking into consideration the Irish market, because the company operates as well in other countries where this fact can be ignored by customers as they can have...

  2300  Words | 6  Pages

• Essay about Environmental Analysis

  ...External and Internal Environmental Analysis Aeropostale is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young men and women through its Aeropostale stores and 7 to 12 year-old children through P.S. from Aeropostale stores (Aeropostale, 2012, para. 2). Aeropostale opened its doors in 1987, in the New York area. The specialty retailer had more than 110 stores in 1999 and has grown to more than 900 stores in the US, Puerto Rico, and Canada. Aeropostale’s name dates back to the 1920s. The stores are named after Compagnie Generale Aeropostale, an airmail company, was the first to fly between France, South Africa, and South America. External and Internal Environmental Analysis A scan of the external and internal is essential in any organization’s planning process. A SWOT analysis defines the external and internal issues with which an organization much address in its strategic planning process. This type of analysis specifies the external and internal factors that are an advantage and disadvantage of the organization achieving its business objectives. The analysis guides the organization in matching its capabilities, resources, and challenges of the competitive environment in which it operates. External factors can include macroeconomic matters, technological changes, legislation, sociocultural, and competition. The internal...

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• Ikea Case Analysis Essay

  ...IKEA Case Analysis IKEA has a distinct market segment in the home furnishing arena. It has created a niche market with innovative designs, quality, and low price structure. IKEA has employed the cost leadership and product differentiation strategies through low price structure and innovative designs, respectively. Additionally, the uniqueness of the disposable furniture concept allowed IKEA to capitalize on the first mover advantage (Harrison & Enz, 2005). Behavioral Customer Segmentation for IKEA The behavioral consumer segmentation data provided by Bartlett and Nanda (1996) indicates the demographic profile of IKEA customers and buyer behavior. IKEA’s strategy post World War II, was to target young couples and new families in the low to middle income range by providing inexpensive furniture with durable construction and contemporary lines. The demographic profile presented by Bartlett and Nanda (1996) suggests that the archetypal IKEA buyer is young; middle-class; married; either has no children or one child; and lives in a rental. This new target market’s primary determinants to purchase were based predominantly on price (44%); followed by large assortment (16%); and design (14%). Quality; design; and price were the three most important criteria for store choice. Similarly, price; distance; and design were the significant factors leading to consumer attitude toward IKEA. This target market based their decision purchases on information gathered...

  1522  Words | 5  Pages

• swot analysis Essay

  ...SWOT analysis- Internal In order to manage the marketing functions, it is important to analysis the company’s situation. Hence SWOT analysis can help to evaluate the company’s overall strength, weaknesses, opportunities and threats. Analysis may view the internal factors as strengths or as weaknesses depending upon their effect on the organization's objectives. Strength includes internal capabilities, resources, and positive situational factors that may help the company serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. The component of management is the strength for Inkfall Corporation. This is because most of the employees of Inkfall Corporation have expertise skills and knowledge in their scope of the work. For examples, most of the employees have the academic background of business administration. Most of the sales staffs have strong knowledge with the existing products. Besides, the sales staffs are keeping a good relationship with the customers. This make the customer satisfied with the services and products we provided. This can further make the customer to purchase Inkfall products and hence manage profitable customer relationships. These satisfied customers will hence spread the benefits of the products and increase the sales of Inkfall directly. Moreover,...

  1224  Words | 4  Pages

• Swot Analysis Essay

  ...FIRST CLEANING SERVICES LTD - SWOT ANALYSIS The cleaning market has permanently grown and is a very competitive sector where there are new entrants day-to-day (European Commission - EC, 2004). The Industrial cleaning services appear as subcontractors of other companies and involve "what cleaning operations must be carried out, on what surfaces and how often" (EC, 2002). Regardless the considerate informal economy of this activity, there has been improvement in levels of regulations and training. Recent survey (The cleaning and Support Services Association, 2011) has revealed that the most important social priorities of the sector are wage levels, training and skills and health and safety, whereas the business priorities are to be well regarded by its clients and supply additional services to them. Moreover there is an special worry about environmental issues, and specifically on recycling and waste issues, chemical and water usage. THE ORGANIZATION First Cleaning Services is a family business, legally limited and as defined by European Commission (2003), a small cleaning services company with no more than 25 current employees, launched in 2003 specialised in commercial cleaning operating in Central London (on small and medium companies like pubs, offices, restaurants, diplomatic houses) and its administrative centre is located in Lambeth - London. The company generated a turnover of £114.473 in 2011 and has generated an average...

  2118  Words | 7  Pages

• Essay about Swot Analysis

  ...SWOT Analysis The SWOT analysis is very important especially in the hotel industry. When it comes to tourism, the hotel industry is very important. In fact, it is a supporting service that affects the presence of tourists in a certain place. The SWOT analysis is vital to determine if the industry is helping in the achievement of tourism goals. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. By identifying the weaknesses, the hotels can better address potential problems in the future. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. The analysis can vary from one place to another and so you can’t just copy the SWOT analysis of other places. a) Strengths For Hyatt Regency Kinabalu Hotel, the strengths of the hotel include it is one of the several quality hotels in the state that are able to meet the demands of tourists. Besides, the strengths of Hyatt Regency Kinabalu includes premium offering, online booking and great cenral location. [pic] i) Premium offering Hyatt specializes in deluxe hotels with meeting facilities and special services for the business...

  1069  Words | 4  Pages

• Swot Analysis Essay

  ...SWOT ANALYSIS 2 SWOT is a business management anagram that stands for strengths, weaknesses, opportunities and threats. It is a tool that originated in the business world but is useful for any kind of strategic planning. It’s a simple but useful framework that helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you. The overall purpose of a SWOT analysis is to examine the internal and external factors that help or hinder your business in achieving each of your objectives (1). It can be used as a brainstorming tool, simply so see how you see your business. It can also be used very effectively in the early stages of a program assessment, to help focus your attention on key areas. A management team will use the SWOT analysis identifying the internal and external factors that will affect the company’s future performance. The company’s strengths and weaknesses are the internal factors. Opportunities and threats deal with factors external to the company. SWOT analysis is also done as part of the overall corporate planning process in which financial and operational goals are set for the upcoming year and strategies are created to accomplish these goals(2). The...

  758  Words | 3  Pages