Swot Analysis

Topics: Marketing, Cement, Clinker Pages: 3 (796 words) Published: May 1, 2013
The SWOT analysis about Ultra Tech cement and its position in the market. The company is one of the best in the cement industry, analysing it through the different framework of analysis in order to judge the actual situational and industrial position of the company in order to find out how actually is the company doing. The company is facing a lot of problem regarding its promotion and marketing techniques due to which it faces a short of awareness in the market due to which people are not aware of the product but instead of all the problems it is quite stable and maintain its position in the market. After performing Swot analysis of the company by reviewing porter’s 5 forces and pestel analysis company’s strategic standing and positioning have been analysed. Currently the company is having a better standing as threat of entry is very low due to high initial funds required to establish the factory setup. INTRODUCTION:

Ultra Tech is India’s biggest exporter of cement clinker. The company’s production plants have increase across eleven integrated area, one white cement plant, twelve grinding units and five terminals four in India and one in Sri Lanka. Most of the plants have ISO 9001, ISO 14001 and OHSAS 18001 certification. In addition, two plants have outcome ISO 27001 certification and four have received SA 8000 certification. The process of certification is at present started for the left over plants. The company exports over 2.5 million tons per annum, which is about 30 per cent of the country’s total exports. SWOT ANALYSIS:

Cement demand has grown in tandem with strong economic growth derived from: Growth in housing sector (over 30%) key demand driver.Infrastructure projects like ports, airports, power projects, dam & irrigation Projects.National Highway Development Programme. Bharat Nirman Yojana for rural infrastructure and rise in industrial projects. WEAKNESSESS:

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