Swot Analysis

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• SWOT Analysis A Strategic Planning Resource Essay

  ...SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. A SWOT analysis must start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses (or Limitations): are characteristics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT...

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• Essay about A Study of Swot Analysis of Ginger Group of Hotels

  ...A Study of SWOT Analysis of Ginger Group of Hotels [pic] (A Project submitted towards the partial fulfilment of the assessment in the subject of Strategic Management) [pic] National Law University Jodhpur CONTENTS |SERIAL NUMBER |CHAPTERS |PAGE NUMBER | | |EXECUTIVE SUMMARY |4 | | |OBJECTIVES |5 | | |RESEARCH METHODOLOGY |5 | |CHAPTER – 1 |SWOT ANALYSIS: AN INTRODUCTION |6-16 | |CHAPTER-2 |GINGER GROUP OF HOTELS: AN INTRODUCTION |17-22 | |CHAPTER-3 |DATA TABULATION |23-34 | |CHAPTER-4 |ANALYSIS |35-41 | |CHAPTER-5 |CONCLUSION...

  10914  Words | 45  Pages

• swot Essay

  ...SWOT This is used to help focus activities into areas of strength and where the greatest opportunities lie. This is used to identify the dangers that take the form of weaknesses and both internal and external threats. The four attributes of SWOT analysis: Strengths - What are the advantages? What is currently done well? (e.g. key area of best-performing activities of your company) Weaknesses - What could be improved? What is done badly? (e.g. key area where you are performing poorly) Opportunities - What good opportunities face the organization? (e.g. key area where your competitors are performing poorly) Threats - What obstacles does the organization face? (e.g. key area where your competitor will perform well) SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control. SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the...

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• swot

  ...long term goal of being the global market leader. Adidas commitment to innovation differentiate it from its competitors. SWOT & TOWS ANALYSIS OF ADIDAS SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats inside a company. It identifies the internal and external factors that are favorable or unfavorable for business. SWOT ANALYSIS OF ADIDAS Strengths •Good financial position •Effective Marketing Strategy •Market Leadership •Strong online presence •Strong brand •Strong international operations •Strong distribution chain Competitive pricing Weakness High cost structure Over pricing Low quality products/services Limited product line Online customer service not helpful Opportunities •Change in consumer lifestyles •Available technological innovations •Entering new markets •Expand customer base •Expand product/service lines •Market Diversification •Merger or ACQUISITION Threats cut throat competition from rival apparel brand demand forecast for hot market item •Competition from foreign markets •Competitor's actions •Change in consumer lifestyles\patterns •Growing power of customers to set the price •Growing power of suppliers to set the price •Financial slowdown •Increase in taxation •New competitors entering the market •Price war between competitors TOWS ANALYSIS OF ADIDAS MY opinion: I agree...

  1162  Words | 5  Pages

• Essay about Environmental Analysis

  ...External and Internal Environmental Analysis Aeropostale is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young men and women through its Aeropostale stores and 7 to 12 year-old children through P.S. from Aeropostale stores (Aeropostale, 2012, para. 2). Aeropostale opened its doors in 1987, in the New York area. The specialty retailer had more than 110 stores in 1999 and has grown to more than 900 stores in the US, Puerto Rico, and Canada. Aeropostale’s name dates back to the 1920s. The stores are named after Compagnie Generale Aeropostale, an airmail company, was the first to fly between France, South Africa, and South America. External and Internal Environmental Analysis A scan of the external and internal is essential in any organization’s planning process. A SWOT analysis defines the external and internal issues with which an organization much address in its strategic planning process. This type of analysis specifies the external and internal factors that are an advantage and disadvantage of the organization achieving its business objectives. The analysis guides the organization in matching its capabilities, resources, and challenges of the competitive environment in which it operates. External factors can include macroeconomic matters, technological changes, legislation, sociocultural, and competition. The internal...

  1539  Words | 5  Pages

• Analysis of Marketing Mix of Cts Essay

  ...Q1. The current impact of the organization’s Marketing Mix Overview of Cognizant Introduction Services offered by Cognizant Competitors Key competitors Competitor analysis (Porter model) ppt 8, slide 5,12 Company Orientation Ppt 1, slide 15 Efficiency and Effectiveness matrix Ppt 1, slide 27 How Cognizant has adopted Holistic Marketing Ppt 1, slide 32 Customer buying behavior Ppt 3, slide 41 Segmentation, Targeting and Positioning Segmentation Basis of segmentation Services offered in each segment VALS Framework Targeting Assess market attractiveness Assess the company’s capability to compete Type of Target Marketing Positioning Positioning Strategies Perceptual Map How the company is performing on Keys to Successful Positioning Cognizant’s marketing mix (traditional) Product (Services) Product mix Product variety Quality Design Features Brand Name Packaging Sizes Services Warranties Returns Product Life Cycle Where in PLC each services offered by Cognizant stand Marketing objectives and strategies Marketing objectives and strategies for each service over the product life cycle (Slide 21-23, 26-33) Five International Product and Communication Strategies (ppt 9, slide 16) How digital marketing is playing part (ppt 10, slide 18) The Boston Consulting Group Growth-Share Matrix Product growth strategies: The Ansoff Matrix Competitive advantage Slide 17 (ppt 8) Promotion Objectives Reasons why the...

  651  Words | 7  Pages

• The Promise and Peril of Russia Resurgent Analysis Essay

  ...strategy would help to proper understanding of local market and culture in turn reducing failure risk. * Follow domestic or other foreign competitors Analyze business strategy of Russian as well as other multinational companies along with its consequences to prepare better action plan and avoid risk learning from others failure or mistakes. Recommendations with Rationale The complex Russian business environment forces potential companies to be very careful while preparing its strategy and step into the Russian market. Thus, for successful Russian business strategy, following recommendations are illustrated for companies seeking to invest in Russian market. * Perform SWOT analysis: Knowing one’s potential through internal analysis, understanding Russian market through environmental analysis would help to formulate an effective strategy capable enough to comply with structural requirement of Russian market and meet demand of environmental change. * Implement strategies collaboratively: The Company should use above alternatives in collaborative form for effective business implications i.e. choose a state-connected company as a partner; develop a good relation with its stakeholders and tuning government; watch competitors and act responsibly and ensure that corporate interest also addresses the interest of stakeholders. * Understand the cultural sensitivity: The Russian cultural authenticity...

  778  Words | 3  Pages

• Swot Analysis Essay

  ...SWOT Analysis of “Elit Electronics” AAAAgenda: 1. Introduction 2. Review of the company 3. Strengths 4. Weaknesses 5. Opportunities 6. Threats 7. Matrix of SWOT analysis 8. Conclusion 9. References Introduction In the following essay I am going to talk about the strengths and weaknesses of the company “Elit Electronics”, also threats and opportunities of the company in the existing market. SWOT analyze will help us to evaluate the market position of the firm and what it can achieve in the future. We can also find out competitors of the company and compare to “Elit Electronics”. Review of the company JSC "Elit Electronics" started its operation on the Georgian consumer market in 1996. Area of the activities of the Company covers retail and wholesale trade with TV sets, audio and video devices, home appliances, computers and cell phones. Mission of the "Elit Electronics" is to make valuable contribution in development of successful individuals and the country, deliver advanced technologies to each family and each individual with wide range of options and at best service. Under the name "Elite XXI” on May 8, 1996, JSC "Elit Electronics" was founded in Batumi. At the time of its establishment the staff of the Company comprised of only 3 members. At present total number of the company's staff is about 900. Initially the Company was...

  2055  Words | 7  Pages