Swot Analysis

Topics: Honda, Hydrogen vehicle, Hybrid electric vehicle Pages: 4 (1018 words) Published: April 13, 2013
SWOT analysis of Honda
This is Honda Motor Company SWOT analysis for 2013. For more information on how to do SWOT analysis,please refer to our article. Company background
NameHonda Motor Company, Ltd.
Industries servedAutomotive, Aviation, Telematics
Geographic areas servedWorldwide
Current CEOTakanobu Ito
Revenue¥7.948 trillion (2012)
Profit¥211.48 billion (2012)
Employees179,060 (2012)
Main CompetitorsDaimler AG, Ford Motor Company, General Motors Company, Nissan Motor, Toyota Motor Corporation,Suzuki Motor Corporation, Volkswagen AG. Honda Motor Company is a Japanese company producing automobiles and motorcycles. Honda is the largest engine producer in the world in terms of units as well. The firm was the eighth largest automaker in the world in 2011. You can find more information about the company in its official website or Wikipedia’s article. SWOT

HondaSWOT analysis 2013
1. Diversified product portfolio
2. Huge investments in R&D
3. Strong brand image
4. Motorcycle market share in Asia1. Product recalls
2. Weak position in Europe automotive market
3. Decreasing sales
1. Increasing fuel prices
2. Positive outlook for global motorcycle industry
3. Growing global demand for environment friendly vehicles
4. Growth through acquisitions1. Intense competition
2. Decreasing fuel prices
3. Rising raw material prices
4. Natural disasters
5. Strong yen

1. Diversified product portfolio.Honda unlike many other automotive companies does not focus only on selling vehicles. It is the largest producer of the engines and motorcycles as well. Therefore, the company is not as susceptible as its competitors are to market cycles or technology disruptions. 2. Huge investments in R&D. Honda’s investments in R&D reach as much as 5% of revenue. The company relies on these investments to achieve competitive advantage through various technologies, such as improved...
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