Swot Analysis

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  • Topic: Fast food, Philippines, Jollibee
  • Pages : 3 (552 words )
  • Download(s) : 164
  • Published : March 16, 2013
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wWeakness:

The first name that comes to the mind of the people when someone asks about fast-food restaurant.

The existence of other competitors.

Opportunities:

The first Philippine fast food chain to break the P1 billion sales mark in 1989.

Became the first food service company to be listed in the Philippine Stock Exchange.

Acquired Greenwich Pizza in 1994.

Employees received extensive training so that they could learn the corporate values of integrity and humility.

In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations.

In 1987, barely 10 years in the business Jollibee landed into the country's Top 100 Corporations.

In 2000, the strategic acquisition of Chowking solidified the company's position as the dominant leader.

Threats:

The rivalry between Jollibee and McDonald.

Jollibee Foods Corporation is a family-owned chain with about P6.1 billion annual sales. It has however captured about 52% of the Philippines market ( compared with 16% of McDonald).

Jollibee was reported to have been using earthworms in its beef patties for many years to get customers ‘addicted' to certain so-called chemical elements in earthworms.

D.Alternative course of action

Need to improve their service more in order to attract customers.

More flavor of sundae.

More branch to establish in and out of the country.

E.Conclusion

We therefore conclude that the Jollibee Corporation established a successful business not only here in the Philippines but also internationally. The corporation do all their best in order to compete on its rivalry. They did different strategies in order to be competitive.

F.Recommendation

We recommend that Jollibee should offers other variety of food like pasta such as Carbonara, Pesto, Fettuccini, etc., improve their advertisement on television and also the facilities and services of other branches of Jollibee.

IV.Synthesis...
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