Axia College of University of Phoenix
Foundations of Business/BUS210
April 13, 2008
SWOT Analysis for Puddle Jumpers Airlines, Inc.
The management of Puddle Jumpers has familiarity with the airline business coupled with an intense business model. The goal of Puddle Jumpers is to provide service at a reasonable cost to business travelers. Puddle Jumpers understand the concerns and stress for passenger travel on chosen routes. It is very clear that Puddle Jumpers has conducted enough research into being a new carrier in the Anytown hub due to the demands of travel. By aligning safety, lower fares and well maintained aircrafts with excellent customer service, Puddle Jumpers will thrive in the airline industries. The founder of this corporation, Kenneth D. Smith is highly skilled in consumer aviation and with his team members; Puddle Jumpers is making a highly valuable business move. The management team of Puddle Jumpers combines highly skilled workers, each with valued ideas and a background in the airline or travel field. The capital in reserve is enough to allow Puddle Jumpers to sell and market their product to travelers for several years.
Since Puddle Jumpers is fairly new to the airline market, it stands to reason that some weaknesses may appear. The largest hurdle that Puddle Jumpers will face is US Air since they account for 86% of air travel in the market (Business Plan Pro, 2008). Because consumer surveys indicate that customers are looking for lower fares but they will not compromise on safety or arrival times, they will however settle for airlines that do not have the perks of others. Puddle Jumpers has entered into a market that will allow them to flourish as long as they continue to offer the services the customer are searching for. Since many airlines offer meal service and first class seating, this is one of the reasons for higher ticket prices. Puddle Jumpers... [continues]
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