Swot Analysis

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  • Topic: Wedding, Dresses, Wedding dress
  • Pages : 10 (2183 words )
  • Download(s) : 354
  • Published : February 23, 2013
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SWOT ANALYSIS

SWOT ANALYSIS enable us to determine the strengths and weaknesses of the company even the opportunities and threats in order to sustain its economic stability during its operations.

STRENGTHS
* High quality products
* Effective selling strategies
* Accessibility of the place
* Affordability of price
* Updates familiarity in fashion

WEAKNESSES
* “new player” in the industry
* Low market share
* Initial investment is small
* Possible low growth rate

OPPORTUNITIES
* Online sales
* “add-on” products
* Growing market segments
* Greater chance of customer referral

THREATS
* Large number of competitors
* Uncontrollable variable like supplier prices
* Existence of lean period
* Seasonal demand

VISION
Envisioning as the most leading partner of couples in their wedding day.

MISSION STATEMENTS
* Aim to attain total customer satisfaction through giving high quality service. * Aim to satisfy our customer by rendering our service in its most convenient and timely delivery. * Aim to offer our best services and products through our competitive and affordable prices.

OBJECTIVES
* To promote a good quality service that will give satisfaction to clients. * To give the most fashionable design of wedding gowns to our customer. * To provide a cozy ambiance that will give comfort to our customers. * To engage in promoting social activities concerning with our environment. * To expand within 2 years of operation.

4P’s

A. PRODUCT

MAGDA-MEET Bridal Shop has a large selection of trendiest wedding gowns for the bride, dresses for the bridesmaid, flower girl and also to the mother of the bride, groom. With our fabulous blend of stylish wedding boutique, cozy ambiance, personalized service, and knowledgeable designer, we aim to inspire and celebrate positive new beginnings. We will also offer wedding gown rentals as well as dresses for the female members of the bridal party. In addition to this, we will also provide an array of bridal accessories such as veils, headpieces and jewellery.

MAGDA-MEET will carry dresses and gowns for the female attendants of the ceremony which includes the bride, bridesmaid, flower girl, and mother of the bride and groom. We will aim to provide a wide variety of styles and price-ranges that are of good quality and from reputable designers.

The dresses will be sold primarily on a made-to-order basis. We will keep a sample of each style in the store for customers to try on, and once they decide on a style, we will then order it in their size and in the colour of their choosing. If, however, a customer is pleased with the floor sample, they will have the option to purchase that item.

When a dress is being made-to-order, a fifty percent non-refundable deposit will be required. Once the dress arrives, the deposit will be applied toward the balance. Full payment will be due before the customer can take the dress from the store. Accessories will be sold in the same manner as the dresses.

FLOW OF SERVICE

A. Rent or Purchase
Choose design of gown

Fit and Deposit

Payment for Full Payment
With Refundable Deposit

B. MADE-TO-ORDER
Choose design of gown

Pick-up/Delivery with Full Payment

B.PRICE
Rentnewold
* BridesmaidP800P300
P350 with repair
* Flower girlP500P250-300
* Mother of the brideP600P400
* “Ninangs”P1,000P600
* BrideP2,000P1,500
* BarongP500-600P250
Additional P150 with pants
* AmerikanaP1,200(complete set)P500

PURCHASE
* Wedding gowns
-price rangesP5,000 P20,000 P30,000

~In package deal
3 secondary2 flower girl2 parents
1 maid of honor1 ring bearerbride

-price rangesP10,000 P15,000 P25,000 P35,000

BEST DRESS- P50,000

C. PROMOTION

MAGDA-MEET will promote our service...
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