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Swot Analysis

By | June 2012
Page 1 of 4
SWOT Analysis of San Miguel Corporation
* Corporate Profile
San Miguel Corporation (San Miguel) is one of the leading beverage, food and packaging companies in Philippines. The company offers more than 400 products such as beer, hard liquor, juices, basic and processed meats, poultry, dairy products, condiments, coffee, flour, animal feeds and various packaging products. It is also engages in heavy industries including power and other utilities, mining, energy, toll ways and airports. The company’s business activities are classified into seven segments, Beverage, Food, Packaging, Power Generation and Distribution, Fuel and Oil, Infrastructure and Telecommunications. The company operates more than 100 facilities in the Philippines, Southeast Asia, and China. San Miguel is headquartered in Manila, Philippines.

* STRENGTHS
Management and Corporate Reputation
The San Miguel Corporation as a formidable transnational company has a lot of strengths. Its utmost strength is its management and corporate reputation. Through the years, SMC has proven its threshold as the highest earner and leader in the multi lateral business sector. Because of this reputation, it has a good profitability rate due to large sales volumes. These two factors are essential in the increase in earnings per share and par value or market value per share that easily attracts potential investors. Market Share Leadership

Market share is defined as the percentage of an industry or market's total sales that is earned by a particular company over a specified time period. Market share is a form of unit that measures a company’s market competitiveness. The larger the market share of an entity, the more competitive it is and therefore it has a large sales volume that leads to reputation and prestige. For SMC, its leadership is a strength that made it edgy in the context of global innovation. Any venture it may want to pursue, SMC can expect support from investors and from the publics. Loyal...
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