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Swot Analysis

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  • May 26, 2012
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SWOT ANALYSIS

SWOT Analysis for Studio 67:
An Organic Resturaunt Business
Oscar Barraza
University of Phoenix

SWOT Analysis
I chose to do a SWOT analysis on the business plan of Studio 67 which is a trendy organic medium size restaurant located in Portland, Oregon. SWOT stands for Strength Weakness Opportunities and Threats. The SWOT analysis helps entrepreneurs come up with a strategic plan and determine if a product, service, or business is worth the risk. The SWOT analysis is like a pros and cons list, where strength and opportunities are the pros and weaknesses and threats are the cons. I chose this business plan because it is similar to something that I might want to do in the future. Health food restaurants are what society needs and I plan to contribute to the health of our generation and up coming generations.

Strengths
Management and leadership are very important pieces of a puzzle for a business to thrive and succeed. For management Studio 67 has Andrew Flounderson which has extensive experience being able to manage 6 to 45 people. Jane Flap will be responsible for the accounting and financial section of the business. Jane also has a significant amount of experience including seven years experience as an Arthur Andersen CPA. Last but not least Studio 67 has Chef Mario Langostino who has 12 years experience and is a published and visual texture chef in Portland. These leaders have sufficient experience and will be able to run this business in the right direction.

Studio 67 has detailed charts and graphs in their business plan that illustrating their assets, expenses, projections, and other components of the business which leads me to believe that they have a well developed business model. Studio 67 provides a healthy organic cuisine with many different ethnic recipes. There is a trend for eating healthy and many restaurants are already following this trend by adding a healthy section in their menus. Therefore having a restaurant with a...