SWOT
S.W.O.T ANALYSIS
BY JIGNA HUDSON
Strengths that this company has it are that it is built its reputation on producing quality vehicles at an affordable price. The company currently employs 20,000 staff members worldwide. The company implemented a staff development program that will help create advancement opportunities for employees, as well as improve job skills. Over the years, they have been able to geographically target their market and measure their demand.
The weaknesses are that more attention should be focused on technology and environmentally-friendly vehicles. The Leading Company have are automobile manufacturer’s bailout the company’s brand image declined among its customers and they experienced an all time low customer satisfaction rating.
The opportunities the Leading Auto Company has an aggressive marketing campaign to win back their customers. They implemented a 60 month interest-free financing program. In 2010, the company diversified their services by partnering with major loan companies that provide both auto and home financing and insurance. Other programs Leading Auto Company developed and implemented included an extended warranty program that increased warranty to 100,000 miles and a trade-in program giving customers a $5,000 buy-back on any vehicle they trade-in regardless of vehicle’s condition.
The threats happened after the bailout, a number of dealerships were forced to close due to the franchise structure of the company. To help overcome this challenge, Leading Auto Company implemented a dealer scorecard to track performance and personal-based approach towards customers. After analyzing the S.W.O.T analysis for the Leading Auto Company, there are plenty of ways the company can turn their weakness and threats to strengths and opportunities. One of the ways they can do so are updating their systems and making them more modern so they are not so outdated. Also having environmental friendly equipment can also be a way to
BY JIGNA HUDSON
Strengths that this company has it are that it is built its reputation on producing quality vehicles at an affordable price. The company currently employs 20,000 staff members worldwide. The company implemented a staff development program that will help create advancement opportunities for employees, as well as improve job skills. Over the years, they have been able to geographically target their market and measure their demand.
The weaknesses are that more attention should be focused on technology and environmentally-friendly vehicles. The Leading Company have are automobile manufacturer’s bailout the company’s brand image declined among its customers and they experienced an all time low customer satisfaction rating.
The opportunities the Leading Auto Company has an aggressive marketing campaign to win back their customers. They implemented a 60 month interest-free financing program. In 2010, the company diversified their services by partnering with major loan companies that provide both auto and home financing and insurance. Other programs Leading Auto Company developed and implemented included an extended warranty program that increased warranty to 100,000 miles and a trade-in program giving customers a $5,000 buy-back on any vehicle they trade-in regardless of vehicle’s condition.
The threats happened after the bailout, a number of dealerships were forced to close due to the franchise structure of the company. To help overcome this challenge, Leading Auto Company implemented a dealer scorecard to track performance and personal-based approach towards customers. After analyzing the S.W.O.T analysis for the Leading Auto Company, there are plenty of ways the company can turn their weakness and threats to strengths and opportunities. One of the ways they can do so are updating their systems and making them more modern so they are not so outdated. Also having environmental friendly equipment can also be a way to