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Open source products and services. As the company states:” Google’s mission is to organize the world’s information and make it universally accessible and useful.” The same is with almost any of Google products. Let it be Google maps, calendars, drive, OS or the advices how to rank better in a search index. Google’s products can also be used with any OS or mobile device without a charge. Google openness is the key why Google is the number one in many products and services. 1. Quality and customer experience are the primary objects. Everything that Google offers is of premium quality. The products are aimed at solving customer needs and problems by providing excellent customer experience. 2. Financial situation. Google is one of the most profitable companies in the world with earnings nearly $50 billion and $11 billion profits (22%). The company also holds $48 billion in cash and just $7 billion of debt. Few other companies are so strong financially to compete with Google. 3. Access to the largest group of internet users worldwide. Google has an access to 79% of the world desktop search market users and 89% of the world mobile search market users. Combined, these internet users represent an extremely large market that Google can use to promote and sell its products and services. 4. Strong patents portfolio. In 2012, Google added 1,151 patents and was the 21st company worldwide in terms of number of patents. Intellectual property is the key in competing against competitors and Google with Motorola’s acquisition gained a strong advantage over its competitors. 5. Product integration. Nearly all Google products are integrated with each other forming an ecosystem that enriches customers experience and encourages using more of company’s products and services. Besides, Google products can be used on any OS or any device without a trouble or can be integrated with other companies’ applications. No other major tech company offers the same level of...
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