SWOT ANALYSIS OF NIKE
SWOT analysis is the strategic process which incorporates the evaluation of the strengths, weaknesses, opportunities and threats of an organization or the project undertaken by it. Strength refers to the advantage the company has over the other competitors in the industry. Weaknesses are the disadvantage a company has relative to the competitors. Opportunities and threats are external to the business; it is the external chances of improving or facing a trouble in the future. The company chosen for analyzing on the basis of SWOT is Nike Inc. Nike Inc. is one of the world’s leading companies in sports industry. The company was established in the year 1968 in the state of Oregon, United States. It is one of the renowned players in sports footwear, apparel, and equipment and accessory products. Many different athletic brands have been introduced by Nike namely; , Nike Pro, Nike +, Air Jordan, Nike Air, Max Air, Zoom Air, Nike Golf etc. Nike’s SWOT analysis is as follows: Strengths:
Strong management: Nike has attained a brand image worldwide; it has strong managerial capabilities because of which the company has been able to place itself globally. Nike uses a transnational strategy that follows a flexible and decentralized structure of the organization, thus creating a mark in the global world. The company uses its management strategies in such a way that helps it to be innovative, focused, committed and technologically advanced. Therefore, a strong management capability is one of the strength of the company. First mover in E- commerce: Nike was the first company to enter into selling the product through E- commerce. The online products are sold with the help of NIKE ID. The website can be used by the customers to purchase the products and customization is also allowed to certain extent. The customer can purchase the product and can also ask the company to design the product according to his own specification. The first mover advantage is...
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