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Situation Analysis of the Company & Product
Singapore Airline history
1940s – 2000s
Way back to the early days, even as the Malayan Airways during the 1940s and 1950s, they were already bursting a string with their commitment to service out their best performances in all kinds of area. A commitment they continue to this very day. The history of Singapore airlines can be sketch out back to 1 May 1947. When a Malayan Airways (MAL) Airspeed Consul took off from Singapore kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. Subsequently, over the next five year, bigger capacity DC-3 aircraft were launch and this meant that faster and more pleasant flights are obtained and the extension of services to destinations in Vietnam, Myanmar, Sabah, Sarawak and Indonesia. Concurrently, the flight refreshments had improvised dramatically from just ice water and biscuit to alcoholic beverages and superb meal to the passengers. On 16 September 1963, the league of Malaysia was born and the Airline became known as Malaysia Airways Limited.
In May 1966, it converted into Malaysia-Singapore Airlines (MSA). In 1968, first time ever happened, its annual revenue had hit up to S$100 million. At the same time, the sarong kebaya uniform were introduced for the Singapore Girl, which was designed by French couturier Pierre Balmain. In 1972, “MSA” has split into 2 new entitles; Singapore Airlines and Malaysian Airlines. The following years was committed to expansion and strengthening the newly form Singapore Airlines. In order to produce more proficient services at Paya Lebar Airport, Singapore Airport Terminal Services (SATS), was set up. On 1 July 1981, the services was shifted from Paya Lebar to the new Singapore Changi Airport. Two years later, Airline House, Singapore Airlines corporate headquarters in the Changi Airfreight Centre was officially opened. Singapore Airlines became the first airline to operate a B747-400 on a commercial
Singapore Airline history
1940s – 2000s
Way back to the early days, even as the Malayan Airways during the 1940s and 1950s, they were already bursting a string with their commitment to service out their best performances in all kinds of area. A commitment they continue to this very day. The history of Singapore airlines can be sketch out back to 1 May 1947. When a Malayan Airways (MAL) Airspeed Consul took off from Singapore kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. Subsequently, over the next five year, bigger capacity DC-3 aircraft were launch and this meant that faster and more pleasant flights are obtained and the extension of services to destinations in Vietnam, Myanmar, Sabah, Sarawak and Indonesia. Concurrently, the flight refreshments had improvised dramatically from just ice water and biscuit to alcoholic beverages and superb meal to the passengers. On 16 September 1963, the league of Malaysia was born and the Airline became known as Malaysia Airways Limited.
In May 1966, it converted into Malaysia-Singapore Airlines (MSA). In 1968, first time ever happened, its annual revenue had hit up to S$100 million. At the same time, the sarong kebaya uniform were introduced for the Singapore Girl, which was designed by French couturier Pierre Balmain. In 1972, “MSA” has split into 2 new entitles; Singapore Airlines and Malaysian Airlines. The following years was committed to expansion and strengthening the newly form Singapore Airlines. In order to produce more proficient services at Paya Lebar Airport, Singapore Airport Terminal Services (SATS), was set up. On 1 July 1981, the services was shifted from Paya Lebar to the new Singapore Changi Airport. Two years later, Airline House, Singapore Airlines corporate headquarters in the Changi Airfreight Centre was officially opened. Singapore Airlines became the first airline to operate a B747-400 on a commercial