Preview

Marketing and Nike Swot Analysis

Satisfactory Essays
Open Document
Open Document
1470 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing and Nike Swot Analysis
Nike Swot Analysis Strengths * A very professionally competitive company. * Has ownership of no physical factories so production can be moved to a more cost effective location when necessary. * Very well branded among consumers. * Offers their products worldwide. * Have offices in forty five different countries. * Fortune 500 company. * Employs over thirty thousand people across the world. * Has a very strong marketing campaign that increases brand familiarity. * Chains of retail stores such as Niketown. * Has ventured into many different rebranding opportunities with successful results. * Providing lightweight shoes by incorporating lunarlite foam materials.

Read more: http://www.quality-assurance-solutions.com/swot-analysis-nike.html#ixzz2IzMDg4a0
Swot Analysis Nike Weaknesses * Profits are largely dependent on the footwear products while other branded products are not as strong. * History of violations of over time laws and minimum wage rates in Vietnam. * Accusations of poor conditions in the work place. * Accusations of exploiting workforces that will work for cheap in overseas countries. * Constant focal point for negative criticism by the anti-globalization groups.

Read more: http://www.quality-assurance-solutions.com/swot-analysis-nike.html#ixzz2IzMHweg2
Swot Analysis Nike Opportunities * Creating sportswear items by incorporating the waste from regular manufacturing. * Stepping into the line of economy boosting projects that will encourage recycling. * Product development that changes as the trends change. * Expansion into sport sunglasses and jewelry lines. * Expansion in the global markets to create larger brand recognition. * Reducing controversy surrounding their trade and production practices.

Read more: http://www.quality-assurance-solutions.com/swot-analysis-nike.html#ixzz2IzMJaFq6
Swot Analysis Nike Threats * Operating business internationally
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Marketing Swot Analysis
    • 469 Words
    • 2 Pages

    Marketing Swot Analysis

    Vast of animals are being taken into care per year is unreasonable, other animals apart from dogs and cats have been increased by more than 16 precent, which needs more care to these animals. It brings much more pressure to RSPCA.…

    • 469 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Market segmentation of the Nike company

    • 3626 Words
    • 15 Pages

    Market segmentation of the Nike company

    Demography segmentation they include age, race, family income, and education level, among others.Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, working executive etc. who effective form 38% of our database. While 36% were students from various fields. Others constitute designers and athletes etc. the further study is carried on the buying behavior of the above mentioned categories of consumer, which shows that our consumer is well educated and is very well informed about the product. (http://www.scribd.com/doc/34735893/A-Summer-Training-Report-on-Nike)…

    • 3626 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Strategic Alternatives of Nike
    • 1109 Words
    • 5 Pages

    Strategic Alternatives of Nike

    First, we want Nike to play a role in effecting positive, systemic change in working conditions within our industries. If our efforts lead to a workplace oasis -- one solitary and shining example in a desert of poor conditions -- then we’ve not succeeded. Even if that single shining example were to exist (and we’re not claiming it does), we’ve learned that positive changes won’t last unless the landscape changes. Our challenge is to work with the industry and our contract manufacturers to collectively address these systemic non-compliance issues that our data so highlight. This is one of the key reasons we made the decision to disclose our supply base; we believe this could encourage other companies to do the same. Our belief is that in disclosing, the industry will find ways to better share knowledge and learnings. This, in turn, will facilitate the building of further partnership approaches that are built on best practice and gradually lead us to standard codes, standard approaches to monitoring, standard reporting and standard parameters for transparency. It’s our belief that for market forces to enable responsible competitiveness, consumers must be able to reward brands and suppliers using fact-based information. Compliance efforts need to be optimized, made affordable and demonstrate real return if better working conditions are to become widespread. Disclosure of our supply chain is done in an effort to jump-start disclosure and collaboration throughout the industry and support efforts towards that final goal of market forces, providing the tipping point for the mainstreaming of best practice.…

    • 1109 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Objectives for Nike Sports Drink
    • 1331 Words
    • 6 Pages

    Marketing Objectives for Nike Sports Drink

    Nike will have a number of different marketing objectives for their isotonic sports drink, Nike Go. A main market objective will be to establish the isotonic drink as the most credible sports drink in the market. This will not just happen though, this can only happen through a lot of promotion and appeal. Creating strong consumer awareness is very important in gaining market share as it is a completely new product from Nike. This can be done through promoting the product, Nike Go, and allowing consumers to become aware that Nike has this new product. In order to establish brand recognition, there needs to be a capture of market shares in the sports drink segment. This will mean the product, Nike Go, will be well known and therefore will be able to compete well within this market. Ultimately, the overall objective is to become the top market leader. This means being the most popular isotonic sports drink in the market.…

    • 1331 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing Spotlight - Nike
    • 441 Words
    • 2 Pages

    Marketing Spotlight - Nike

    Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believed that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980, Nike had become the number-one athletic shoe company in the United States.…

    • 441 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Nike Case Study Executive Summary
    • 393 Words
    • 2 Pages

    Nike Case Study Executive Summary

    Kimi Ford manages a large mutual fund for NorthPoint Group. Her company is trying to decide whether or not to invest in Nike’s stock, which has been declining in price in the past year. Kimi has asked her assistant, Joanna Cohen, to estimate Nike’s weight average cost of capital (WACC) to help make this decision (Case 13, pg. 58). We looked at Joanna’s estimates and discovered a few problems that she made when estimating her cost of capital.…

    • 393 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Nike Swot Analysis
    • 4737 Words
    • 19 Pages

    Nike Swot Analysis

    What started with a handshake between two running geeks in Oregon in January 1964 are now the world 's most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight 's car. From these rather unpromising beginnings, Knight 's idea grew to become the shoe and athletic company that would come to define many aspects of popular culture. Bill Bowerman 's search for lighter, more durable racing shoes for his Oregon runners, and Knight 's search for a way to make a living without having to give up his love of athletics. Bowerman 's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Between them, the seed of the most influential sporting company grew.…

    • 4737 Words
    • 19 Pages
    Better Essays
    Read More
  • Powerful Essays

    Nike Marketing Strategy
    • 1866 Words
    • 8 Pages

    Nike Marketing Strategy

    Nike 's marketing strategy is an important component of the company 's success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike 's marketing mix contains many elements besides promotion. These are summarised below.…

    • 1866 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Nike Marketing Strategy
    • 4557 Words
    • 19 Pages

    Nike Marketing Strategy

    Nike, the world’s leading supplier of athletic shoes and apparel, was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25, 1964 the company was originally named Blue Ribbon Sports and was a distributor for Japanese shoemaker Onitsuka Tiger. The company truly came from humble beginnings as Knight sold their products from his car during track meets.…

    • 4557 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    nike marketing
    • 1553 Words
    • 7 Pages

    nike marketing

    Cadburys and Topshop are both businesses that strive to produce effective marketing techniques in order to sell their products. Although both have a wide range of consumers, their marketing techniques are both slightly similar and very different.…

    • 1553 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Nike Considered Index TNS Review Final
    • 3240 Words
    • 11 Pages

    Nike Considered Index TNS Review Final

    Review of Nike Considered Index and Support Tools 1 Description of the Considered Index Approach Introduction The Considered Index approach can be described as a set of strategic design innovation tools providing: Nike has invited The Natural Step to provide external assessment and advice on the Considered Index from a strategic sustainable development perspective. This review covers the overall Index approach, recognizing that there are variations of the Index (e.g. for apparel and footwear).…

    • 3240 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Nike Swot Analysis Essay Example
    • 315 Words
    • 2 Pages

    Nike Swot Analysis Essay Example

    NIKE is the world's #1 shoemaker and controls over 20% of the US athletic shoe market. The company designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment. In addition, it operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, and NIKE Women shops. NIKE sells its products throughout the US and in about 200 other countries.[i]…

    • 315 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Nike Marketing Strategy
    • 1138 Words
    • 5 Pages

    Nike Marketing Strategy

    Founded in 1962, Nike, formerly known as Blue Ribbon Sports, is a major publicly traded sportswear, footwear, and fitness equipment manufacturer based in the US. The company’s main focus was to provide high quality running shoes designed by athletes for athletes. By moving the manufacturing abroad, Phillip Knight (Founder), believed that the shoes could be sold at competitive prices (Kotler & Keller, 2012, p.29). In order to market the brand to the public and create a cult like following, Nike signed up a few athletes to endorse the brand and promote it to the masses; this strategy proved to be a success and eventually became the forefront of Nike’s marketing strategy. In addition, Nike invested $20 million dollars into the “Just Do It” campaign, which challenged a generation of athletic enthusiasts to chase their goals. Other marketing strategies such as sponsorship of international sports teams were used to enter markets abroad and strengthen the company’s presence at the global level. According to D&B site Hoovers, Nike is the world’s #1 shoe and apparel company.…

    • 1138 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    DHL Swot Analysis
    • 1601 Words
    • 7 Pages

    DHL Swot Analysis

    DHL exist in over 220 countries across the world, making it one of the most international companies in the world. With a workforce exceeding 285,000 staffs, they provide solutions for almost every logistics needs.…

    • 1601 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    IKEA in russia
    • 1310 Words
    • 6 Pages

    IKEA in russia

    Today, we present our analysis of the adaptation of a multinational in an emerging country. We chose to study the Ikea’s case because the company is the leader in the field of interior design and furniture. In addition, we chose to focus on the implementation of Ikea in Russia because the cultural differences between Russia and Sweden are important. This cultural distance shows the importance of brand policy and how it could have an impact on sales as well as its reputation due to poor market research.…

    • 1310 Words
    • 6 Pages
    Powerful Essays
    Read More

Related Topics