Only available on StudyMode
  • Topic: Orchard Road, Bras Basah Road, Coffee
  • Pages : 2 (392 words )
  • Download(s) : 182
  • Published : January 13, 2013
Open Document
Text Preview
Strengths * Unique concept with the photo boots and padlock wall * Strong in advertising and promotions * High quality services * Acceptable prices * Located in center of shopping centre| Weaknesses * Lack of staffs * Not open 24 hours per day * Taking risk of low turnover rate for first 2 to 3 months| Opportunities * Expansion in over Singapore * Representing as most famous K-pop café in Singapore * Becoming as a interesting destination for tourism| Threats * Increasing labor cost * Intense competitors market | YOUR COMPETITORS

They are quite a lot of Korea style café in Singapore. However, they are not as unique as our Prince Coffee.. Most of them provide self services to their customer which is an advantage for us. Since, we do have waiter and waitress; it’s easier to full fill the customer’s demand during their coffee time in our café. Moreover, their in-door decoration is just simply simple compare to ours. We have the photo boots which can attract more teenagers to come, we also have padlock wall for encouraging couple to come. Thus, we invite K-pop singer for our live performance so that it make us differ to others coffee store. Besides that, we also recruit some of well know website –designer to make a fascinate website for our café, including the poster. COMPETITORS DETAILS

Tom N Toms
Categories: Korean cafe
It is located at Vivo city, 12 Gopeng Street Singapore 078877 Price range: 0-$10
They provide breakfast, lunch and coffee.
Opening hours Mon - Thu: 08:00 - 23:00 Fri - Sat: 09:00 - 02:00 Sun: 09:00 - 23:00. Strengths: acceptable price, simple and nice in-door design, approachable staffs, provide free flow of ice water. Weaknesses: slow services, normal drinks and cakes, self services. Full House Singapore

Categories: Korean cafe
It is located near Dhoby Ghaut MRT & Bras Basah MRT, 9 Bras Basah Road #01-04, Rendezvous Gallery, and Rendezvous Hotel Singapore 189559...
tracking img