Swat Analysis of a Hotel

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ORGANISATIONAL OVERWIEV

Description of the Organization
Dalata Hotel Group
In August 2007 Dalata Ltd was establisched by Mr Pat McCann and TVC Holdings. Mr McCann purchased eleven hotels in Ireland with support from Davy Private Clients. Maldron Hotels Brand was introduced in September 2008, which includes 10 three-star and four-star hotels in key locations throughout Ireland. Maldron Hotel Cardiff was first opened in UK in May 2011. The main strategy was to develop the Maldron Hotel brand in Ireland and UK. In 2009 the company formed Dalata Management Services Ltd to operate hotels on a management contract basis on behalf of their owners, as it offers partner Hotels within the group. Currently the company has 15 partner hotels which inludes 3, 4 and 5 star hotels in Ireralnd. Currently Dalata Hotel group operates 26 hotels in Ireland and UK which inludes 4500 bedrooms and cca 2500 employees. This makes Dalata Ireland’s largest hotel operator.

Description of industry or sector
Hotels belong into hospitality industry. The Hospitality sector includes all businesses that provide food, beverages and or accommodation. This includes restaurants, pubs, bars and clubs, hotels, contact catering and hospitality services. The industry is known for its fast pace, hard work and high turnover.

Organization Chart

SWAT ANALYSIS
Strengths
Location – Maldron hotel Smithfield is located in Dublin 7. The location is just 5 minutes from the citz centre and 2 minutes from the Luas stop just opposite the hotel there is Jameson Distillery wich is one of the most popular tourist attractions. We have a sister hotel Parnell Square which is located in city centre. Location is our strength because if the hotel is situated I a good area it gives more opportunities to out guest. For example: any tourist who is looking for a hotel which is near to the tourist attraction or city centre it makes their life...
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