Swa in Bwi

Topics: Aircraft, Southwest Airlines, Flight Pages: 3 (497 words) Published: January 27, 2011
Southwest Airlines

1. How does Southwest Airlines (SWA) compete? What are its advantages relative to other airlines?

2. The plane turnaround process requires coordination among twelve functional groups at SWA to service, in a brief period of time, an incoming plane and matches it up with its new passengers and baggage for a prompt departure. Please evaluate the plane turnaround process at Baltimore—resource utilization, capacity, bottlenecks, information flows, etc. How is the process working?

* Operation Center
* Coordinator
* Manage gate traffic
* Rely on OTIS
* Can hold flights – make connection decisions
* Call Dallas if it affects other stations
* Identify hot passengers
* Agent
* Arriving late – 15 minutes turnaround
* Responsible for only one flight
* Rely on OTIS
* Responsible for hot passengers on ground
* Fuel decisions
* No shows

* Preparation is 90% of the battle
* Before flight arrives
* Coordinator goes through the day’s list, checks for any potential problems * 60 minutes prior to the flight the Ops Agent jobs starts. Dallas sends fuel info and the Agent decides how much fuel is needed.

Resource Utilization
* Supervisors: it differentiates them from other airlines – one agent per flight * They don’t use a centralized system like other airlines – they did it locally – could be a bottleneck * OTIS system – be prepared for potential problems

* Employee empowerment
* Labor: idle labor
* Know how, knowledge/training
* Flight are on the ground very few time. Depreciate faster (average age 8.4 years) younger planes. * No fixed assignments.

* They are working at full capacity
* Gate Capacity: getting better
* Good baggage capacity
* No shows

* Standardized planes
* Whole boarding...
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