Swa in Bwi

Only available on StudyMode
  • Download(s) : 61
  • Published : January 27, 2011
Open Document
Text Preview
Southwest Airlines

1. How does Southwest Airlines (SWA) compete? What are its advantages relative to other airlines?

*
2. The plane turnaround process requires coordination among twelve functional groups at SWA to service, in a brief period of time, an incoming plane and matches it up with its new passengers and baggage for a prompt departure. Please evaluate the plane turnaround process at Baltimore—resource utilization, capacity, bottlenecks, information flows, etc. How is the process working?

* Operation Center
* Coordinator
* Manage gate traffic
* Rely on OTIS
* Can hold flights – make connection decisions
* Call Dallas if it affects other stations
* Identify hot passengers
* Agent
* Arriving late – 15 minutes turnaround
* Responsible for only one flight
* Rely on OTIS
* Responsible for hot passengers on ground
* Fuel decisions
* No shows

* Preparation is 90% of the battle
* Before flight arrives
* Coordinator goes through the day’s list, checks for any potential problems * 60 minutes prior to the flight the Ops Agent jobs starts. Dallas sends fuel info and the Agent decides how much fuel is needed.

Resource Utilization
* Supervisors: it differentiates them from other airlines – one agent per flight * They don’t use a centralized system like other airlines – they did it locally – could be a bottleneck * OTIS system – be prepared for potential problems

* FIDS
* Employee empowerment
* Labor: idle labor
* Know how, knowledge/training
* Flight are on the ground very few time. Depreciate faster (average age 8.4 years) younger planes. * No fixed assignments.

Capacity
* They are working at full capacity
* Gate Capacity: getting better
* Good baggage capacity
* No shows

Bottlenecks
* Standardized planes
* Whole boarding...
tracking img