suzuki
Strategic Analysis
Pak Suzuki Motor Company Limited
Muazzam Imtiaz
Roll Number: 22
MBA (Morning) 4th – A
ACKNOWLEDGMENT
In the name of Allah, Most Gracious, Most Merciful
Praise be to Allah, the Cherisher and Sustainer of the worlds;
Most Gracious, Most Merciful;
Master of the Day of Judgment.
Thee do we worship, and Thine aid we seek.
The way of those on whom Thou hast bestowed Thy Grace, those whose (portion) is not wrath, and who go not astray.
Ameen
I am heartily thankful to our Strategic Management teacher, Sir Shahid Yaqoob, whose encouragement, guidance and support from initial to the final level enabled us to develop the subject Strategic Management. With his dedicated lectures we were able to practically understand and apply what we have learned in the classes.
Executive Summary
This project is about the strategic Analysis of Pak Suzuki Motor Company. During the project, I’ve done the detailed study of Pak Suzuki Motor Company Limited like their company profile, mission, vision and corporate values. Then I observer the some of the major products manufactured and assembled by the Pak Suzuki Motor Company limited which include SWIFT, LIANA, CULTUS, MEHRAN, APV etc… With the help of Internal and External analysis, I’ve sorted out some of their strengths, weaknesses and the opportunities and threats prevailing in the market. Also the PEST analysis was conducted to observe the external factors that may influence the performance of the company.
Then I did prepare the External Evaluation Matrix, which scored 2.98 that means company is trying best to utilize their opportunities by avoiding the threats. And Internal Evaluation Matrix which scored 2.99 shows that company has solid internal strengths and they are overcoming the weaknesses quite well. Then the TOWS matrix helped us to suggest some of the strategies to the company which can be helpful for them in future outlook.
The BCG matrix helped
Pak Suzuki Motor Company Limited
Muazzam Imtiaz
Roll Number: 22
MBA (Morning) 4th – A
ACKNOWLEDGMENT
In the name of Allah, Most Gracious, Most Merciful
Praise be to Allah, the Cherisher and Sustainer of the worlds;
Most Gracious, Most Merciful;
Master of the Day of Judgment.
Thee do we worship, and Thine aid we seek.
The way of those on whom Thou hast bestowed Thy Grace, those whose (portion) is not wrath, and who go not astray.
Ameen
I am heartily thankful to our Strategic Management teacher, Sir Shahid Yaqoob, whose encouragement, guidance and support from initial to the final level enabled us to develop the subject Strategic Management. With his dedicated lectures we were able to practically understand and apply what we have learned in the classes.
Executive Summary
This project is about the strategic Analysis of Pak Suzuki Motor Company. During the project, I’ve done the detailed study of Pak Suzuki Motor Company Limited like their company profile, mission, vision and corporate values. Then I observer the some of the major products manufactured and assembled by the Pak Suzuki Motor Company limited which include SWIFT, LIANA, CULTUS, MEHRAN, APV etc… With the help of Internal and External analysis, I’ve sorted out some of their strengths, weaknesses and the opportunities and threats prevailing in the market. Also the PEST analysis was conducted to observe the external factors that may influence the performance of the company.
Then I did prepare the External Evaluation Matrix, which scored 2.98 that means company is trying best to utilize their opportunities by avoiding the threats. And Internal Evaluation Matrix which scored 2.99 shows that company has solid internal strengths and they are overcoming the weaknesses quite well. Then the TOWS matrix helped us to suggest some of the strategies to the company which can be helpful for them in future outlook.
The BCG matrix helped
References: SWIFT (1300cc) Price: Rs LIANA (1300 & 1600 cc) Price: Rs Indigo, Silky Silver, Aqua Blue, Eminent Blue CULTUS (1000cc) ALTO (1000cc) Price: Rs Colors: Pearl Red, Graphite Grey, Solid white, Silky Silver, Eminent Blue APV (1500cc)