Sustainable development is defined as “Development that meets the needs of the present generations without compromising the ability of future generations to meet their own needs” (IISD, par. 1 ). In today’s economy, sustainable entrepreneurship is a popular topic. Companies all over the world are trying to create a green image. A sustainable business has a positive impact on the global and local environment, community, society and economy, and focuses on the three P’s: People, Planet and Profit (Milieufocus, par. 3). The focus on pPeople looksstand for fair and beneficial business practices towards labor and the community and region in which a corporation conducts its business. Emphasis on the pPlanet refers to sustainable environmental practices that maintain a natural balance of the ecosystem and finally sustainable pProfit is the economic value created by the organization after deducting the cost of all necessary inputs. However, operating sustainably it not obligatory and only a small part of all companies in the world operate sustainably. According to a five-year study of the Dutch Ggovernment, only 0.1 percent of the companies in The Netherlands focuses on sustainable entrepreneurship (Zijlstra, par. 5). Many pPeople believe that operating sustainably has more disadvantages than advantages and cannot be successful. Whereas many companies consider sustainable entrepreneurship as a waste of money and time, I believe sustainable entrepreneurship offers many opportunities and advantages. Opponents of sustainable entrepreneurship claim that operating a business sustainably is not profitable. Becoming a sustainable business involves many activities and initiatives, which can cost a lot of money. The same peopleBesides, they believe that only a few measures may generate money immediately. However, ‘green’ companies are entitled to apply for financial support to facilitate necessary investments that will likely result in long-term...
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