Sustainable Competitive Advantage

Introduction
In our questionnaire we chose MEDAL EAST Investment Company as a service company. MEDAL EAST Investment Company is a Saudi company which belongs to the family of MEDAL EAST HOLDING companies. It is a partnership which has been established in 2003 by some investors from Saudi Arabia and Egypt with a capital of 60 million SR. The services introduced by MEDAL EAST are all compatible with Islamic Sharia'. They are including: Corporate Finance, portfolio management, Fund Management, Private Equity, Brokerage and Real Estate investments. In 2007 it had an authority from the Capital Market Authority (CMA) to start its job in the Saudi capital market. Our source in this questionnaire was the text book and a Mohammad Aba-Alghonaim the Director of Public Relations in MEDAL EAST Investment Company.

Methodology
In order to estimate the respondents’ overall satisfaction of MEDAL EAST’s services. We developed our questionnaire base on the text book and the employee that we communicated with. We faced many problems to interact with the respondents by interviewing them, and that’s for regional difficulties and some we're too busy.

We distributed 75 questionnaire 38 were completed by phone and 42 by email .we received Back 50, 29 we're filled in by phone and 21 by email. 25 questionnaires were rejected either by not replying by email or by not cooperating in general.

Analysis
In the analysis, I used the SPSS software and Microsoft Excel. Using the frequency technique in the SPSS program helped us to find the distribution of each question and the frequencies  

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Frequency Table
How many times have you checked the performance of your investment portfolio in the past three month ?

Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Never
10
13.3
20.0
20.0
One time
14
18.7
28.0
48.0
Five times
11
14.7
22.0
70.0
Ten times
8
10.7
16.0
86.0
More than 15 times
7
9.3
14.0
100.0
Total
50
66.7
100.0

Missing
System... [continues]

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