Sustainability: Sony Group

Topics: Sustainability, Corporate social responsibility, Carbon dioxide Pages: 6 (2097 words) Published: April 18, 2012
Sustainability: Sony Group

Sustainability is everything we need for survival that is directly or indirectly affects the world’s environment. Sony Group is the child company of Sony Corporation; they work with electronics, games, and entertainment. We will explore to steps Sony Group took to become more sustainable and influences drove them to go down this path. One-step that they took was creating and implementing a program called Green Management 2010, which would reduce their sustainability from their building sites and electronic products. In addition, we will look through the stakeholder’s point of view and how they affect Sony’s decisions for sustainability.

In this day and age it is difficult to live your life without electronics. We all love them from our cellphones with touchscreens to our 50’ LCD TVs and one of the leading manufacturers of electronics goods is Sony Corporation. Sony engages in many different markets like film, games, entertainment, finance, and of course electronics. Because Sony is such a huge company, I will be focusing on their child company Sony Group who focuses on the computer and electronic side of the corporation. When it comes to large corporation like Sony, it is difficult to know how they influence the future. Here I will discuss how Sony Group affects our lives and environment by using sustainability concepts, real life examples, internal and external influences that drive Sony Group, and Stakeholders Analysis. Background

Sustainability Terms
Corporate social responsibility (CSR) is the impact of the corporation’s business on environment and social world. CSR has three levels Philanthropy, Risk Management, and Investment. CSR Philanthropy has short-term benefits, which sometimes are not always sustainable. Also the impact is diluted because limited budget is distributed towards different charities but this doesn’t mean that philanthropy is a bad thing. CRS Risk Management should be incorporated into business plan. You should demonstrate how incorporating these value will show stronger financial performance and profitability. CSR Investment will “improved relations with the investment community and better access to capital.” (Willard, 2005) Sustainability is everything we need for survival that is directly or indirectly affects the world’s environment. One aspect of sustainability is determining the difference between what we need and what we want. Another aspect is how we as society and corporations affect the environment by either pollution, usage of natural resources, social justice, etc. We have a social responsible to making sure that we have and will continue to have the resources we need to insure human health and our environment. There are different ways to measure our sustainability like sustainability reports, environmental sustainability index, also recording the world population and compare it to the carrying capacity of earth. U.N. Global Compact is a “strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment, and anti-corruption.” (Idrisi, 2011) U.N. Global Compact follows ten principles that are divided into four categories Human Rights, Labour, Environment, and Anti-Corruption. The Cities Programme is aim to improving urban life in cities throughout the world. This program has three levels of engagement signatory, reporting, and innovating. Some criticisms about this program are that there is no effective monitoring or enforcement due to the fact that we don’t have the resources to monitor every participant. Triple bottom line is an accounting framework that incorporates three dimensions of performance: social, environmental and financial. (Slaper, 2012) Now the question is how do you measure these three dimensions. Using the monetization system is one way but it is difficult to put a numeric value to something like...
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