Susan Bordo

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Molly Jarrett
October 1, 2012
Mrs. Barrett
Journal #3

Susan Bordo’s passage, “Beauty (Re)discovers the Male Body,” she really focuses on the male modeling and the views of males in advertisements. She truly portrays the changes from traditional to modern views of male modeling by society. The Abercrombie and Fitch advertisement is the more traditional of the two. I believe that it conveys all of the types of examples and traits that a traditional male model demonstrates. On the other hand, the second advertisement is from Dolce and Gabbana and illustrates all of the traits that a modern male model has.

Some may ask what types of characteristics a traditional male model has to have. The model must be muscular, hard-working, mature, independent, athletic, masculine, stoic, determined, aggressive, competitive, responsible, impenetrable, and handy. All of these traits complement each other to create this “traditional” model look. Susan Bordo believe that in the early modeling, only homosexual men were supposed to be considered models, because of the femininity they conveyed. However, times have changed and modeling has modernized. More and more men whom are heterosexual are entering the modeling industry today. The reason that all of these characteristics go together so well are because in order to be considered masculine, you must be hard working, mature, athletic, and muscular. These are considered masculine because this is what society portrays the average man to be. Yet how can we say what the average man is, if everyone is different?

Female modeling has been around since the beginning of advertising and has been affecting the women in society ever since. Women believe the look of the models is the only “beautiful” type of body that men see, and so they strive and dream to look like those models everyday. This can go as far as making themselves sick, such as anorexia and bulimia, because they are so insecure about...
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