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How to Create an Effective Survey Project PlanWhy do I want to plan a survey?A survey usually originates when an individual or institution is confronted with a business problem and the existing data are insufficient. At this point, it is important to consider if the required information can be collected by a survey. If you need input from a number of people, must get results quickly, and need specific information to support business decisions, then a survey is the most appropriate technique.Many studies start with a general hope that something interesting will emerge, and often end in frustration. A careful survey plan will help you focus your project, while guiding your implementation and analysis so the survey research is finished quicker. You can then concentrate on implementing well-supported decisions.A well-designed plan answers the following questions: Questions
| What will be learned?
| Generate data that answers the business questions you have
| How long will it take?
| Keep the survey project focused and on schedule
| How much will it cost?
| Anticipate direct and indirect project costs
| You can only answer these questions if you draft a plan prior to implementing your survey. Hence, an integral part of a well executed and a successful survey is the "planning quality."Creating Effective Survey PlansDepending on the scope of your survey, there could be many interrelated issues. Every survey plan should include consideration of the following six areas: * Survey Value * Survey Cost * Defining the Project * Defining the Audience * Defining the Project Team * Project Timeline Survey ValueThe first step in defining your survey project is to understand its scope and importance to your organization and how the information you gather can realistically benefit your work. Survey value depends on three main factors. They are: * A clear definition of the...
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