Status and Future of Customized Fertilizer in Shahjahanpur district of Uttar Pradesh The intention of the project undertaken “Status and Future of Customized Fertilizer in Shahjahanpur district of Uttar Pradesh” was to know the response of customized fertilizer in the study area and also to find the changes required in customised fertilizer used by them.
In the study area major crop grown by farmers are wheat, rice and sugarcane. Farmers using CF does not belong to any particular class (land size) but 30 percent of the CF user farmers are large. Most of the farmers were not satisfied with the performance of CF. The higher price and lower percentage of nutrients in CF was the reason. If CF is improved in the above mentioned two attributes then CF can have great market potential.
Only 5 percent of the farmers had received the technical know-how of the product from the company personnel, also 30 percent of the retailers were also not aware of CF, which means that very less promotional activity was carried out by firm. So, the promotional activity must be carried out to increase the awareness of CF among the farmers. Even there were few farmers who were not aware that they are using CF; they were thinking that they are using “Nai TATA vali DAP” (New DAP of TATA). The price of the product is very high according to nutrients present in it. So the price of the product should be reduced which is the major concern for most of the farmers. The dose of the product is also very high which should also be reduced. The quality should be improved i.e. the percent of nutrients present in it should be increased. Packaging of the products was very much appreciated by almost all the respondent. Availability of the product was not any predicament, as the product was newly launched and very less promotional activity was carried out by firm. So, proper promotional activity must be done even before launching of the product.
Please join StudyMode to read the full document