Preview

Survey's Burger King, Wendy's, Mcdonalds

Satisfactory Essays
Open Document
Open Document
392 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Survey's Burger King, Wendy's, Mcdonalds
Krystal Williams
January 29, 2013
Intro to Marketing
Marketing Strategies Assignment

* McDonald’s * Wendy’s * Burger King

1. What age group is each targeting?

* For McDonald’s the age group the restaurant is targeting will be from anywhere to 24-38 with children. * For Wendy’s the age group the restaurant is targeting the 24 to 49 year age group. * For Burger King the age group is targeting will be more for everyone from children up to the age of 50 year of age or older.

2. Do you agree with each one? Why/ or why not?

* Yes I do believe is the targeting rate for McDonald’s. McDonald’s is a family restaurant and the ideal place for kids and teenagers to go and sit down and eat. * Wendy’s is trying to give up on the fast food when it comes to the age group of 18-24 year olds. The chief executive Roland Smith said that “Wendy’s plan to target the 24-49 year age group.” I can kind of agree to what he is saying, because I don’t hardly hear people say I’m going to Wendy’s to grab something to eat, the main two restaurants I hear are McDonald’s and Burger King. * Yes I do believe Burger King does target the age group from children to elder adults, because Burger King, because from my experience I see mostly everyone eating Burger King from children, to adults, and to elderly adults.

3. What changes in the technology environment have made it possible to YouTube to flourish?

* YouTube can remind you of Google; when people want to look up something they just Google it. That is what YouTube is about. There are many viewers on YouTube uploading videos and watching videos. YouTube videos vary from music, movies, or how to do something.

4. How effective has YouTube between in distinguishing themselves from potential competitive?

* YouTube corresponds to the mainstream media’s material to mass audiences. YouTube is controlled by viewers, listeners, and readers.

5. What
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Mcdonalds V. Wendy's
    • 826 Words
    • 4 Pages

    Mcdonalds V. Wendy's

    Wendy's OTOH, is trying to rebuild their marketing strategy after the death of ‘Dave' and the failed "burger guy" campaign. According to Kerrii Anderson, Wendy's interim Chief Executive Officer and President, "Our marketing strategy is revitalizing the Wendy's brand as we clarify our positioning with customers, improve our advertising messages and introduce new products." (Wendy's Intl., 2006) To this end they have been introducing new and more specialized items, such as:…

    • 826 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    assignment1 soc109 02
    • 808 Words
    • 3 Pages

    assignment1 soc109 02

    An anthropological introduction to Youtube is one of the presentations by Michael Wesch of Kansas State University. He teaches a class called Digital Ethnography, and “ethnography is the study of a culture.” Nowadays, there are many kinds of mass media appearing to connect people around the world. Thus, on Michael Wesch’s website, he writes, “Our work explores how humans use media, how media uses us, and how we can use new media to reveal our insights in new ways.” That a reason why he and his team studied the culture in Youtube.…

    • 808 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Discussion Taget Market
    • 313 Words
    • 2 Pages

    Discussion Taget Market

    The possible demographic target for McDonald’s is basically the entire population, although it seems that they aim mostly for children, high school and college students, parents, and the underclass all the way to the upper middle class. Previously they targeted individuals who were not health conscious. Now that they have made some changes to their menu, it appears that McDonald’s is now targeting those who are health conscious as well.…

    • 313 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Trends That Affect the Restaurant Business
    • 582 Words
    • 3 Pages

    Trends That Affect the Restaurant Business

    • Many people are defying the stereotypical patterns linked with their age group. These behavioral changes express themselves as older adults become more accepting of casual dress wear and activities usually associated with younger adults, teens walk around with wallets full of allowance money, and young people with first-time credit cards are eager to exercise their spending power. The marketing strategies and advertising pitches that have been used to attract these groups must be reassessed. The challenge: How can your restaurant keep up with the products and services that these groups now seek…

    • 582 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Mcdonald's Case Analysis
    • 1888 Words
    • 8 Pages

    Mcdonald's Case Analysis

    With the numerous fast-food chains found everywhere today, one can agree that rivalry is none other than a threat to the McDonald's Corporation. Any one of these restaurants has opportunity to formulate strategic plans to gain advantage without the competitors knowing. From the case, Coulter notes that the industry growth is slowing for fast food restaurants as well since the aging population prefers "full service" dining as opposed to a quick, but unhealthy meal. Switching costs are low as competitors like Burger King or Wendy's provide the same type of burger offerings. If the "rule of three" is inevitably a phenomenon that is true, than potential entrants will be limited and would not be a threat to McDonald's. The burger industry then remains at the aforementioned restaurants—Wendy's and Burger King. Bargaining power for fast-food diners are high in McDonald's situation. This can be attributed to the products offered as being undifferentiated, low switching costs, and the majority of diners coming from low income groups. Low-income customers will look for ways to reduce cost and that often means reducing costs of purchasing goods. This concept is proven by the company's roll out of the value menu where most essential products are offered for $1. Bargaining…

    • 1888 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Target Audience Subway
    • 367 Words
    • 2 Pages

    Target Audience Subway

    The target market of SUBWAY is adults between the ages of 16 and 39 and the target audience is perfect for everyone from casual get-togethers with just a few friends to gigantic parties with hundreds of guests. You…

    • 367 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Comparing Fast Food Giants Burger King and McDonald's
    • 1207 Words
    • 5 Pages

    Comparing Fast Food Giants Burger King and McDonald's

    Fast Food Franchises have raised many questions or debates that have risen because of obesity issues and health concerns in our society to this day. This has led me to compare Burger King and McDonald’s. Comparison of these two companies to see exactly what they have to offer and the fact that people seem to look at all fast food the same. It is all bad for you and causing health issues. Burger King and McDonald’s are the top two fast food chains and are known for serving unhealthy foods, but there are healthy choices available, as salads. As I have done my research to see if there are healthy options when we eat at these places. Truly comes down to whether it is us or the franchises making the wrong choices or whose fault it really is. Fast food franchises being all of the same or having differences amongst food options and services offered.…

    • 1207 Words
    • 5 Pages
    Best Essays
    Read More
  • Good Essays

    Rapid Growth In Australia
    • 1231 Words
    • 5 Pages

    Rapid Growth In Australia

    For example, the inception of the social media sites of Facebook and twitter saw the use of a similar social media medium Myspace lose many users. The second is economics, in terms of the need to make money or profits. This need will always be present in society and supplying forms of media for communication can be economically rewarding. As new forms of media come into markets, old media forms will be exceedingly non profitable. Recently, because the internet is so easy to access, cheap and of vast content, old media forms such as newspapers and television have less value associated with their production. Third is human creativity, how people work to create new forms of media as a means of communication. This relates to both the invention of new media forms but also to the improvement of both old and new media forms. Fourth is social controls, implemented by people in power especially governments who try to control what is shown in the media. The last factor is audiences who choose what media to adopt and use therefore denoting whether a certain type of media will be successful or a failure. All of these factors determine what media is popular and being used. The media is…

    • 1231 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    BA440 WK 5 Marketing Strategy Starbucks
    • 2146 Words
    • 7 Pages

    BA440 WK 5 Marketing Strategy Starbucks

    Starbucks’ primary target market is men and women ages 25 to 40. They account for almost half, 49 percent, of their total business. Starbucks’ appeal to this consumer age group through hip, contemporary design that is consistent in its advertising and decor, and working to keep its products current as status symbols. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. This target audience grows at a rate of three percent annually (O’Farrell, n.d.).…

    • 2146 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Best Essays

    External Analysis Samuel Adams
    • 3131 Words
    • 13 Pages

    External Analysis Samuel Adams

    A second important demographic to consider when marketing is age. Age is important in the alcoholic beverage industry because of the legal drinking age requirements. One particular approach marketer’s use is generational marketing; this targets certain age groups as well as different generations. This is important for companies to consider especially since the start of the recession in…

    • 3131 Words
    • 13 Pages
    Best Essays
    Read More
  • Powerful Essays

    Target Market
    • 972 Words
    • 4 Pages

    Target Market

    McDonalds: From 5 years old to 95 years old. Lower Class, Middle Class, and even Upper Class people buy and consume McDonald’s products. They market happy meals for kids, late night snacks for young people, breakfast and coffee for older people.…

    • 972 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Vincor Case Study
    • 268 Words
    • 2 Pages

    Vincor Case Study

    * Young people in the range of 19-44 form more than half of the cooler customer base…

    • 268 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Absolut Vodka
    • 1028 Words
    • 4 Pages

    Absolut Vodka

    • they used demographics while planning but the target market is described as “everyone above 21 and older with the ability to drink.…

    • 1028 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    How Youtube Has Changed the Way People Communicate and Collaborate.
    • 1571 Words
    • 7 Pages

    How Youtube Has Changed the Way People Communicate and Collaborate.

    The role YouTube plays in the way everyday people communicate, collaborate and share their every day experiences has expanded in leaps and bounds in a very short period of time and it is this ability to expand that has come about with the advancement of the internet, in particular the Web 2.0. The biggest change to date in internet technology, “the so-called Web 2.0, has blurred the line between producers and consumers of content and has shifted attention from access to information toward access to other people” (Brown & Adler, 2008). It has also been the development of applications that allow for a more user emphasized environment and experience along with the increase in high speed broadband internet that has shaped the ability and increased the ease to generate, edit and publish works through social networking sites and…

    • 1571 Words
    • 7 Pages
    Best Essays
    Read More
  • Good Essays

    Hershey's- Market Segmentation
    • 500 Words
    • 2 Pages

    Hershey's- Market Segmentation

    Age: for all age groups. For example it offers HERSHEY'S Milk Chocolate Bunnies for young ones, Hershey’s kisses for the middle aged and Hershey’s sugar free chocolate for the elderly.…

    • 500 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics