Surface Pro
Table of Contents
Ingenuity…What’s that?
3
ONE CAN’T RUSH PERFECTION
3
SLOWLY REACHING PERFECTION
4
Sales Still Dive Innovation
5
INNOVATIVE PRODUCTS STILL NEED A PROFIT
5
Ingenuity…What’s that?
ONE CAN’T RUSH PERFECTION Ingenuity is always a quality that one cannot lack if he or she is going to be part of a development team aiming to sell a product to a worldwide population. Realistically, there is no one sure way to appeal to every single being of the world’s population but by satisfying a majority, dissenters will have no choice but to adopt or not use the product. Society currently is in a state of conformity and how the saying “go with the flow” goes. Most innovations of today are widely accepted by a large group of people and that in turn leads to more and more adopters, proving the success of that innovation. Eventually those “innovative” ideas will run out because everything humanely possible will be in existence. Microsoft’s Surface Pro laptop-in-disguise1 tablet is no different, a “flawed”2 device which has seen improvements to its design and structure over the past few years making it slowly approach perfection.
Microsoft’s Surface Pro is one of the newer innovative devices that was initially introduced in February 20133 and has seen a much shorter succession cycle than that of any other popular tablet manufacturer, namely Apple. Adoption rate was not at its best with the initial introduction of the Surface Pro first generation device as it lacked in the battery life area along with the awkward and uncomfortable design. However, the innovation introduced to the public was an accomplishment on its own. Apple, like many other OEMs and manufacturers, maintain a succession line of almost exactly a year before a device is refreshed. From a business standpoint, this makes sense but this only proves that economic benefit truly limits innovation. Microsoft aims to provide a companion device capable of replacing a laptop rather than complement it as other
Ingenuity…What’s that?
3
ONE CAN’T RUSH PERFECTION
3
SLOWLY REACHING PERFECTION
4
Sales Still Dive Innovation
5
INNOVATIVE PRODUCTS STILL NEED A PROFIT
5
Ingenuity…What’s that?
ONE CAN’T RUSH PERFECTION Ingenuity is always a quality that one cannot lack if he or she is going to be part of a development team aiming to sell a product to a worldwide population. Realistically, there is no one sure way to appeal to every single being of the world’s population but by satisfying a majority, dissenters will have no choice but to adopt or not use the product. Society currently is in a state of conformity and how the saying “go with the flow” goes. Most innovations of today are widely accepted by a large group of people and that in turn leads to more and more adopters, proving the success of that innovation. Eventually those “innovative” ideas will run out because everything humanely possible will be in existence. Microsoft’s Surface Pro laptop-in-disguise1 tablet is no different, a “flawed”2 device which has seen improvements to its design and structure over the past few years making it slowly approach perfection.
Microsoft’s Surface Pro is one of the newer innovative devices that was initially introduced in February 20133 and has seen a much shorter succession cycle than that of any other popular tablet manufacturer, namely Apple. Adoption rate was not at its best with the initial introduction of the Surface Pro first generation device as it lacked in the battery life area along with the awkward and uncomfortable design. However, the innovation introduced to the public was an accomplishment on its own. Apple, like many other OEMs and manufacturers, maintain a succession line of almost exactly a year before a device is refreshed. From a business standpoint, this makes sense but this only proves that economic benefit truly limits innovation. Microsoft aims to provide a companion device capable of replacing a laptop rather than complement it as other