Surf Excel vs Ariel

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Segmentation
Surf was launched in 1959.

A family brand with toughstain removal and caringimage.
-
International to Ultra to
Ex
cel

Surf
Ex
cel is available in 4variants:

Surf Excel Blue

Surf Excel Quick Wash

Surf Excel Automatic

Surf Excel Detergent Bar
Rating7/6
ARIEL
Ariel was introduced in India in1991.

Ariel contains unique Fragrancein detergents with newtechnology based detergent

Ariel is available in 3 variants:

Ariel Fresh Clean

Ariel Spring Clean
Ariel Front-O-Mat

ARIEL
targetting
Ariel has adopted the strategy of market aggregation. ARIEL target market includes Middle

Class, Upper Middle Class and Upper Classes of the population of Pakistan. The Ladies of

Pakistan who are very conscious about their family.

MARKETING POSITIONING

Ariel is considered to be a trusted and premium brand of Pakistan. Procter and Gamble is

positioning their product in the best of their customer satisfaction. As charging money they are

positioning their product as best use as well as providing quality in response.

They are focusing on the quality and they are also in a motive to facilitate the customer as

providing a whole range which they can.

MARKETING POSITIONING: surf excel

Surf Excel is considered to be a trusted and premium brand because of its unique association.

Unilever is positioning their product in the best of their customer satisfaction which also

differentiate from their competitors. They are creating environment for people to have a life

easy chance.

As regarding the image there is message for the peoples to avoid on the occasions to restrict

“when kids are in situation of doing something extra ordinary”.

They are also positioning as considering the fact of Strong’s competition .So they are also

focusing different type of facilities.

TARGET MARKET OF SURF EXCEL

Surf Excel has adopted the strategy of market aggregation. It is a product by Unilever. SURF...
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