Surf was launched in 1959.
A family brand with toughstain removal and caringimage.
International to Ultra to
cel is available in 4variants:
Surf Excel Blue
Surf Excel Quick Wash
Surf Excel Automatic
Surf Excel Detergent Bar
Ariel was introduced in India in1991.
Ariel contains unique Fragrancein detergents with newtechnology based detergent
Ariel is available in 3 variants:
Ariel Fresh Clean
Ariel Spring Clean
Ariel has adopted the strategy of market aggregation. ARIEL target market includes Middle
Class, Upper Middle Class and Upper Classes of the population of Pakistan. The Ladies of
Pakistan who are very conscious about their family.
Ariel is considered to be a trusted and premium brand of Pakistan. Procter and Gamble is
positioning their product in the best of their customer satisfaction. As charging money they are
positioning their product as best use as well as providing quality in response.
They are focusing on the quality and they are also in a motive to facilitate the customer as
providing a whole range which they can.
MARKETING POSITIONING: surf excel
Surf Excel is considered to be a trusted and premium brand because of its unique association.
Unilever is positioning their product in the best of their customer satisfaction which also
differentiate from their competitors. They are creating environment for people to have a life
As regarding the image there is message for the peoples to avoid on the occasions to restrict
“when kids are in situation of doing something extra ordinary”.
They are also positioning as considering the fact of Strong’s competition .So they are also
focusing different type of facilities.
TARGET MARKET OF SURF EXCEL
Surf Excel has adopted the strategy of market aggregation. It is a product by Unilever. SURF...
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