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A Study to Assess the Usage and Promotion of Moulded Plastic Furniture At
THE SUPREME INDUSTRIES LIMITED
Presented in
Partial Fulfillment of the Requirements
For the Course
Post Graduate Diploma in Management
At

FORE School of Management
B-18, Qutab Institutional Area
New Delhi-110 016
www.fsm.ac.in

Submitted By: Project Guide
Puneet Arora Prof. Upendra Kachru
Roll No: 201111
FMG 20
CERTIFICATE

This is to certify that Mr. Puneet Arora, student FMG20B, Roll No. 201111 has completed his summer internship at The Supreme Industries Limited, New Delhi and has submitted his project report titled “A Study to Assess the Usage and Promotion of Moulded Plastic Furniture” towards partial fulfillment of the requirements for the award of the Post graduate Diploma In Management (2011-13). The report is the result of his own work and to the best of my knowledge no part of it has earlier been comprised of any other report, monograph, dissertation or book. This project was carried out under my overall supervision.

Date:
Place: Prof. Upendra Kachru

ACKNOWLEDGEMENT

When emotions are profound, words are not sufficient to express our thanks and gratitude. With this thought, I express my gratitude and indebtedness to all those people who have helped and provided the very much-needed enthusiasm and the consistent encouragement required. First, I sincerely express my gratitude to Mr. Sanjeev Jain, Senior General Manager, The Supreme Industries Limited for providing me an opportunity to work and learn as a summer intern at the Co. I thank him for sparing his precious time and providing valuable inputs necessary to conduct this study. I am deeply indebted to Mr. Sandeep Bhardwaj, Senior Sales Manager, The Supreme Industries Limited, for his guidance throughout the project. His constructive suggestions, timely help, constant encouragement and supervision in each and every step contributed tremendously to the project. His inimitable support helped in channeling my efforts in proper directions. I also wish to thank my Project Mentor, Professor Upendra Kachru, for his guidance and suggestions in conducting this research and thus completion of this project.

(PUNEET ARORA)
Table of Contents
EXECUTIVE SUMMARY1
TABLE OF FIGURES2
TABLE OF TABLES3
1. INTRODUCTION4
1.1BACKGROUND4
1.1.1 THE FURNITURE INDUSTRY4
1.1.2 PLASTIC FURNITURE INDUSTRY4
1.1.3 EDUCATION SECTOR6
1.1.4 ABOUT THE COMPANY6
1.2RELEVANCE & SIGNIFICANCE OF THE STUDY7
1.3LITERATURE REVIEW8
1.4PURPOSE OF THE STUDY10
1.5OBJECTIVES OF THE STUDY10
1.6BRIEF OUTLINE OF THE CHAPTERS11
2.METHODOLOGY12
2.1RESEARCH DESIGN12
2.1.1SECONDARY RESEARCH13
2.1.2PRIMARY RESEARCH14
2.2DATA COLLECTION15
2.3SAMPLING16
2.4FIELD WORK17
2.5DATA ANALYSIS17
3.ANALYSIS18
3.1SECONDARY DATA ANALYSIS18
3.2PRIMARY DATA ANALYSIS20
OBJECTIVE 121
OBJECTIVE 225
OBJECTIVE 326
OBJECTIVE 430
OBJECTIVE 538
OTHER BUSINESS SEGMENTS40
4.CONCLUSION43
4.1MAJOR FINDINGS OF THE STUDY43
4.2RECOMMENDATIONS45
4.3LIMITATIONS OF THE STUDY45
4.4FURTHER SCOPE OF THE STUDY46
5. ANNEXURE47
5.1REFERENCES47
5.2QUESTIONNAIRE49

EXECUTIVE SUMMARY
The entry of international brands and changing consumer preference has led to the emergence of furniture retailing in India. Plastic furniture is a cost effective and durable solution to all furniture needs. This study tends to assess the opportunity for this industry in Business Segment (especially in Educational institutes). The purpose of the research is to study the opportunity to promote and sell Plastic Moulded Furniture to B2B Segment. The following will the objectives of this study: 1. Assessing the requirement of plastic chairs/furniture. 2. Examining the existing usage of plastic chairs/furniture....
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