Supply Chain of Potato

Topics: Potato, Agriculture, Supply chain Pages: 12 (4002 words) Published: January 20, 2011
Project report


Supply Chain Management of Potato


|Sr.No |Topic |Remarks | |1 |Introduction | | |2 |Overview Of Potato Sector In India | | |3 |Geography And Production Zones | | |4 |Varieties And Seed Systems | | |5 |Post Harvest Technology | | |6 |Traditional Supply Chain Of Potato | | |7 |Potato Chip Supply Chain: Food Quality And Safety Issues | | |8 |New Models Of Supply Chain For Potato | | |9 |Pepsico Supply Chain Of Potatoes | |


Horticulture produce in India is largely marketed through traditional channels. A typical marketing chain for horticultural produce consists of several players. Typically, in the traditional supply chain where the produce of several farmers is aggregated, there is no premium for quality produce. Hence the farmer is not motivated to focus on quality issues. In recent years, with high private sector investment in processing, exports and retailing of horticultural produce, there is increasing emphasis on developing supply chains for quality produce. Quality specifications are important to meet the requirements for processing and export market. Thus, companies have to be closely involved with farmers to ensure compliance with quality.

 Potato is most widely grown vegetable crop in the country with a share of 25.7 per cent. The area under potato cultivation is 1.28 Million ha with total production of 22.49 MT. The main varieties of potato grown in the country are Kufri Chandramukhi, Kufri Jyoti, Kufri Badshah, Kufri Himalani, Kufri Sindhuri, Kufri Lalima etc. Uttar Pradesh is the leading potato growing state in the country with a production of 9.53 million tonnes followed by West Bengal and Bihar.

Overview of Potato Sector in India

India is placed 3rd in the list of major potato producing countries of the world. It produces around 25 million metric tons of potatoes that contribute to approximately 8 % of the world’s total produce. This crop is grown in 1.5 million hectares of land in India ranking 4th among the countries having maximum area cultivated for potatoes. The yield rate per hectare in India is quite low, about 19 tons per hectare as compared to the productivity in the European countries that ranges between 30-40 tons per hectare. Average potato production in India ranges between 24-26 million tones. Three of the major producing regions are UP, West Bengal and Bihar, accounting for about 72% of the national production. Other major producing states are Punjab, Gujarat, Madhya Pradesh, Assam and Karnataka. About 80% of the potato in India is grown in winter months (Rabi crop). In some states, the potato is planted in monsoon season – Karnataka, Maharashtra, Himachal Pradesh, and Jammu and Kashmir. Regarding the consumption pattern, given the population size, most of the potato produced in consumed within the country. As a result, there is a very small quantity of the potatoes left for the exports making India’s share in world exports insignificant and inconsistent. India exports around...
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