Supply Chain Management - Greening Beyond Reverse Logistics.

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SUPPLY CHAIN MANAGEMENT - Greening beyond reverse logistics.

ABSTRACT:
In a world which is experiencing climate crisis in the form of increased ecological footprint because of environmental damage caused by various businesses, there is an immediate need for value seeking and proactive approach based on increasing the efficiency of reverse logistics aspect of modern supply chains. This paper looks at steeps to lower the ecological footprint of the supply chains, challenges involved in adopting green steps and the practical problems encountered in the making of green supply chains. Key words:

Supply chain management, ecological footprint, environmental management strategies, green issues Introduction:
Supply chain management is the coordination and management of a complex network of activities involved in delivering a finished product to the end user or customer .it is a vital business function and the process includes sourcing raw materials and parts, manufacturing and assembling products, storage, order entry and tracking, distribution through the various channels and finally delivery to the customer. A company’s supply chain structure consists of external supplier’s ,internal functions of the company and external distributors as well as customers (commercial or end-user).firms may be members of multiple supply chains simultaneously .the management and corporation is further complicated by global players spread across geographic boundaries and multiple time zones .the successful management of a supply chain is also influenced by customer expectations, globalization, information technology, government regulation, competition and the environment. Management of the supply chain is taking an important role in lowering environmental impact of business in this aspect the principle of ecological footprint shows how relevant are the green initiatives in maintaining ecological balance. It is aurgived that companies should assess the impact of their economic on the environment and resource consumption, the footprint is defined as the amount of land required to meet a typical consumer’s needs for many countries the ecological footprints exceed the actual area of the respective countries, for example the ecological footprint of the Netherlands is 15 times the area of the country Environmental management is gaining increasing interest among researchers in supply chain management, the concept of greening is becoming a critical avenue of this area, also the organizations are assigning increasing importance to the environmental issues. Despite some early steps a well knit theory or framework for greening of supply chains is lacking. Research initiatives are needed to overcome this problem, especially the research may have to move beyond reverse logistics, into the development of green supply chains. It is proposed that reverse logistics alone may not be enough and that a focus on the entire supply chain is more relevant for understanding the impact of business practices on the environment .this approach gels with value seeking approach of the environment that leverages the potential contribution of greening to the business organizations. The focus of greening as a competitive initiative by the business organizations represents a more proactive approach of greening instead of reacting to compliance measures of environmental regulations of several governments. The concept of reverse logistics:

Reverse logistics stands for operations related to the reuse of products and materials which are part of the supply chain, it is the process of planning, implementing and controlling the efficient, cost effective flow of raw materials, in-process inventory ,finished goods and related information from the point of consumption to the point of origin for the purpose of recapturing value or for attaining proper disposal, simply reverse logistics is the process of moving goods from their typical final destination for the purpose of...
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