Supply Chain Management

Only available on StudyMode
  • Download(s) : 419
  • Published : July 31, 2011
Open Document
Text Preview
Chapter 2
Supply Chain Performance: Achieving Strategic Fit and Scope

True/False

1.A company’s competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer:
Difficulty: Easy

2. The value chain emphasizes the close relationship between all the functional strategies within a company. Answer:
Difficulty: Moderate

3. A company’s product development strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer:
Difficulty: Moderate

4. A company’s product development strategy specifies the portfolio of new products that it will try to develop. Answer:
Difficulty: Easy

5.A company’s supply chain strategy specifies how the market will be segmented and how the product will be positioned, priced, and promoted. Answer:
Difficulty: Easy

6.A company’s supply chain strategy determines the nature of procurement and transportation of materials as well as the manufacture and distribution of the product. Answer:
Difficulty: Easy

7. The degree of supply chain responsiveness should be consistent with the implied uncertainty. Answer:
Difficulty: Easy

8. The degree of supply chain responsiveness does not need to be consistent with the implied uncertainty. Answer:
Difficulty: Moderate

9. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have consistent strategies that support the competitive strategy. Answer:
Difficulty: Moderate

10. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have diverse strategies that support functional goals. Answer:
Difficulty: Moderate

11. Because demand and supply characteristics change, the supply chain strategy must change over the product life cycle if a company is to continue achieving strategic fit. Answer:
Difficulty: Easy

12. The supply chain strategy must be established at the beginning of the product life cycle and not changed if a company is to continue achieving strategic fit. Answer:
Difficulty: Easy

13. To retain strategic fit, supply chain strategy must be adjusted over the life cycle of a product and as the competitive landscape changes. Answer:
Difficulty: Moderate

14. The intercompany scope of strategic fit is essential today because the competitive playing field has shifted from company versus company to supply chain versus supply chain. Answer:
Difficulty: Moderate

15. The intercompany scope of strategic fit is no longer relevant today because the competitive playing field has shifted from company versus company to supply chain versus supply chain. Answer:

Difficulty: Easy

16. The intercompany scope of strategic fit requires firms to evaluate every action in the context of the entire supply chain. Answer:
Difficulty: Moderate

17. There is a close connection between the design and management of supply chain flows and the success of a supply chain. Answer:
Difficulty: Easy

Multiple Choice

1. A company’s competitive strategy
a. defines the set of customer needs that it seeks to satisfy through its products and services. b. specifies the portfolio of new products that it will try to develop. c. specifies how the market will be segmented and how the product will be positioned, priced, and promoted. d. determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product. e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs. Answer:

Difficulty: Moderate

2.A company’s product development strategy
a. defines the set of customer needs that it seeks to satisfy through its products and services. b. specifies the portfolio of new products that it will try to develop. c. specifies how the market will be segmented and how the product will...
tracking img