Supply Chain Management

Only available on StudyMode
  • Download(s) : 65
  • Published : April 22, 2013
Open Document
Text Preview
Supply Chain Analysis on
Samsung Electronics

Table of Contents

Table of Contents .............................................................................................................. 2

1.Executive Summary .................................................................................................. 5 1.1.Purpose of the report...................................................................................... 5 1.2.Samsung Group and Samsung Electronics .................................................... 5 1.3.The Samsung Value Chain ............................................................................ 5 1.4.Mobile media and connected vehicles value chain........................................ 6 1.4.1Mobile media ................................................................................................. 6 1.4.2Connected vehicles ........................................................................................ 6 1.5.Affiliated companies to contact ..................................................................... 6 1.6.Contacting Samsung ...................................................................................... 6 2.Introduction ............................................................................................................... 7 2.1.Object of study............................................................................................... 7 2.2.How to approach Samsung ............................................................................ 7 2.3.Future Technology – Mobile Media and Connected Vehicles ...................... 7

4.The Basic Global Activities of Samsung Electronics ..................................... 13 4.1.Samsung's R&D organization. ..................................................................... 14 4.2.Procurement ................................................................................................. 16 4.3.Logistics....................................................................................................... 17 4.4.Assembly ..................................................................................................... 17 4.5.Trading support service and outbound logistics .......................................... 18 4.6.Marketing and Sales .................................................................................... 18 4.7.After-sales.................................................................................................... 19 4.8.Support Activities ........................................................................................ 20 4.9.Samsung Product Lifecycle management.................................................... 20

5.Value Chains of Mobile Media and Connected Vehicles.................................... 23 5.1.Overview – the theory of convergence ........................................................ 23 5.1.1.Overview R&D and Product Development ................................................. 23 5.1.2.Patents.......................................................................................................... 26 5.1.3.Decision making criteria and decision trees related to becoming a research partner .......................................................................................................... 26 5.2.1.Overview ..................................................................................................... 26 5.2.3.Product and technology development.......................................................... 27 5.2.4.Sourcing decision making criteria ............................................................... 27 5.2.5.Components...
tracking img