Supply Chain Management

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  Supply Chain Management SYSTEMS of SQUARE PHARMACEUTICALS LTD.

Prepared by

William Dhali
ID No # M 073506
MBA 29th Batch

Prepared for

Mr. Mahmud Zubayer
Internship Supervisor

Date: May 28, 2010

 Supply Chain Management SYSTEMS of SQUARE PHARMACEUTICALS LTD.

Prepared by

William Dhali
ID No # M 073506
MBA 29th Batch

Prepared for

Mr. Mahmud Zubayer
Internship Supervisor

Date: May 28, 2010

28th May of 2010

Mr. Mahmud Zubayer
Internship Supervisor

Subject: Submission of Internship Report

Dear Sir,

Here is the internship report that I was assigned by you. The subject of the paper is “Supply Chain Management”. A study on Square Pharmaceuticals Limited. You have asked me to write the topic as a practical requirement for the MBA program. This is for the first time I have experienced working in an organization & I would like to thank you for giving such an eye opening experience.

The paper is prepared in four parts-the first part is on report introductory text, the second part is an overview of Square Pharmaceuticals Limited, the third part is on the marketing activities of Square Pharmaceuticals Ltd.

It is to mention here that I have tried to the best of my sincerity to uphold the prestige of International Islamic University Chittagong giving wholehearted effort in preparing this report. I am grateful to you for this assignment. It has been an excellent learning experience for me & tried my best to present it up to your expectation. I am ready to answer any of your queries.

Sincerely,

___________
William Dhali
ID: MO73506

To Whom It May Concern:

This is to certify that the Dissertation title “Competitive Marketing Strategies and Practice of Pharmaceutical Products in Bangladesh: A Study on Square Pharmaceuticals Limited” is the authentic record of the thesis work done by Mr. William Dhali, Matric No. M073506 as fulfillment of the recruitments of the degree of Masters of Business Administration (MBA), Major in Marketing from International Islamic University Chittagong, Dhaka Campus.

The dissertation has been carried out under my guidance and is a record of the authentic work carried out with success.

______________
Mahmud Zubayer
Internship Supervisor

ACKNOWLEDGEMENT

At the very beginning, I acknowledge the immeasurable blessings & profound kindness of Almighty Allah-the supreme authority of the universe.

I express my heartfelt thanks to my organizational supervisor Mr. Darren John Quiah, Manager, Supply Chain Management of Square Pharmaceuticals Limited and Mr. Mahbubur Rahman, Sr. Sales Manager who assigned me with this project & extended valuable advice time-to-time during writing the report.

I express my gratitude to Mr. Anjan Kumer Paul, General Manager of Human Resources who extended his helping hand to me in providing necessary information.

Most importantly, I express heartfelt thanks & gratitude to my Faculty Advisor, Mr. Mahmud Zubayer, MBA Program, International Islamic University Chittagong, for his invaluable advice & guidance in writing this Report

__________
William Dhali
ID: M073506

I n d e x

introduction

IntroductionPage

Executive Summery…………………………………………………………………………..09 Background of the Study10
Statement of the Problem10
Objective of the Study11
Rationale of the Study12

Chapter : 1

1. Introduction to Supply Chain Management (SCM)
Introduction13
Necessity of Supply Chain Management14
Requirement of a successful 14

2. Objectives of SCM
1.2.1Timely execution of all demands15
1.2.2Vendor enlistment & selection16
1.2.3Value addition18
1.2.4Future development & forecasting18
1.2.5...
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