Supply Chain for Audi

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Supply Chain Research Submitted by Ahmed El-Barky

Outlines (Topic 1) 12345Activities. Market and competitors. Supply chain design. SWOT analysis. References.

1- Activities for Audi.
Audi is one of the best cars in the world. In the beginning I will talk about Audi’s activities. First of all we all know the Audi is a German manufacturer of Cars. Producing a lot of types of cars starting from Supermini to SUV cars in different prices with different categories. Audi is a brand from the group of Volkswagen. The company itself located in Ingolstadt, Germany The Company name comes from the founder name Who August Horch, His sir name means (Listen) in Germany and when you translate it into Latin it becomes Audi.

2- Audi Competitors.
One of the biggest competitor towards Audi is BMW and of course the competition between Audi A4 and BMW 3 series. And BMW X Series and Audi Q7. Other competitor is Mercedes and they are competing with Audi A2 and Mercedes A class.

3- Supply Chain Design.


4- SWOT Analysis. -Strengths
-Audis Brand. Audi is one of the most valuable cars in cars industry. The positioning of this car is really high for the customer they position it as high prestige according to the design and the style. -Strong cash flow Company operations during the period 2003-2006. The company increased its cash flow by 16% .according to that the cash equivalent increases from 1,207.5million Euro to 4,884million. This is strength because with strong cash that will help the company to achieve its plans.

- Weaknesses
- Focusing only on Germany 70.5% of the revenue for this company came from Germany Market. That will affect the company revenue because if the economy in Germany is not growing or sales in Germany is not going well. Or the competition in this area becomes higher. - Small amount of production Audi has a small amount of production according to its Competitors for Example BMW produced 1.1 million units and Mercedes 1.2 million unit...
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