Supply Chain

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United Arab Emirates University

Faculty of Business and Economics (FBE)
Supply Chain Management Application & Strategy

CASE 1 : Supply chain challenges at Leapfrog
SCML 460: Supply Chain Management Application & Strategy

Context:

Introduction ………………………………………………. page 3

Questions ………………………………………………. page 3

Conclusion ………………………………………………. page 5

References ……………………………………………… page 6

Introduction:
Our case study is about "Supply Chain Challenges at LEAPFROG". The term supply chain conjures up images of product or supply moving from suppliers to manufacturers to distributors to retailers to customers along a chain(2). We recognize that we must have a small image about that company so, we start searching on internet to know the history of that company: The company was founded in 1995 by Michael Wood and Robert Lally. When Wood found no products on the market that could help his struggling son learn to read. Since then, LeapFrog has developed a number of learning platforms with a library of software titles, covering subjects including phonics (the method of learn by hearing), reading, writing, and math for grade school children (2). So this company focuses on educational toys for babies and children. We have on this case study "Supply Chain Challenges at LEAPFROG" five question to deal with. Firstly we will answer and discuss the partners who are in upstream and who's in the downstream, also we will talk about the first supplier and second supplier. Secondly we will give information about the data they have in the production level of the LittleTouch LeapPads and from where they bring it. Thirdly we will talk about which part of production process is limited on the Capable Toys and how they respond to these challenges. Fourthly about the challenges on the material sourcing and how they resolve it. Finally about the logistics solution that they use on that time and what the strength,...
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