As a part of the ‘Principles of Microeconomics’ course, this report has been assigned to me by our respected Professor Dr. A.K.M. Saiful Majid as a term paper. The topic has been decided after consultation with our course instructor and have been asked to submit an elaborate report on the topic. 1.2 Objectives and scopes
* Analyzing the demand and supply of Dell laptops.
* Analyzing the current market situation of Dell laptops. * Analyzing the factors affecting the demand and supply of Dell laptops in Dhaka city. * Analyzing the price elasticity of demand and supply of Dell laptops. 1.3 Methodology
The data needed to prepare this report was basically learned from the course and the workshop held by the instructor. The methodology used are follows Primary Data Source
Secondary Data Source:
While doing the term paper, I faced some obstacles. These are given below:- * The main limitation was the unavailability of information and its confidential nature. * Time constraint was a big problem in preparing the report. * Another limitation of this report is organization’s policy of not disclosing some data and information for obvious reason, which could be very much useful. * Lack of experience of this type project.
* Minimum knowledge on Economics(half a semester).
2.1 Product background
A laptop, also called a notebook, is a personal computer for mobile use. A laptop integrates most of the typical components of a desktop computer, including a display, a keyboard, a pointing device (a touchpad, also known as a trackpad, and/or a pointing stick) and speakers into a single unit. A laptop is powered by mains electricity via an AC adapter, and can be used away from an outlet using a rechargeable battery. Portable computers, originally monochrome CRT-based and developed into the modern laptops, and were originally considered to be a small niche market, mostly for specialized field applications such as the military, accountants and sales representatives. As portable computers became smaller, lighter, cheaper, more powerful and as screens became larger and of better quality, laptops became very widely used for all sorts of purposes. The basic components of laptops are similar in function to their desktop counterparts, but are miniaturized, adapted to mobile use, and designed for low power consumption. Because of the additional requirements, laptop components are usually of inferior performance compared to similarly priced desktop parts. Furthermore, the design bounds on power, size, and cooling of laptops limit the maximum performance of laptop parts compared to that of desktop components. Bangladesh started importing laptops as early as 2002. Imports figures were not found accurately.
2.2 Company background
Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell is listed at number 41 in the Fortune 500 list.[ Dell's headquarters is located in Austin, Texas. As of 2010 the company employs about 16,000 people in the facility, which has 2,100,000 square feet (200,000 m2) of space. As of 1999 almost half of the general fund of the City of Round Rock originates from sales taxes generated from the Dell headquarters. A board of directors of nine people runs the company. Michael Dell, the founder of the company, serves as chairman of the board and chief executive officer. Dell advertisements have appeared in several types of media including television, the Internet, magazines, catalogs and newspapers. Some of Dell Inc's marketing strategies include lowering prices at all times of the year,...