Supermarket Psychology: Supermarket Layout
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This video is about trolleyology. In simple words means make us easy in spending our money with use of psychology. The case is one customer had given a simple task in 3 minutes to shop 3 basic goods in the supermarket that never shopped before. It looks simple but actually it really hard where you will face with many disruptive things. Customers tend to shop at anti clock direction and they will spend 2 dollar extra by doing that. The money goes to disruptive things like niche product that easy to pick up, interesting promotion and so on. The human attraction also will shape consumer behaviour in shopping activity. Everyone face the situation where go into supermarket to buy several things and come out with a couple of bags full of things. We can call this as a trolleyology that is psychology of the supermarket. Is how the supermarket tricks shoppers into buying more than what they need. Eggs, for example, are not usually anywhere near the door. So there is no way to get in and out for eggs without traveling the whole shops. The way around, a lots of strategically placed to catch customers attention such as a big promotion sign. Shopper did not want to buy, they does not really need it, but figures the product is cheap. Retailers will present the product to be attractive as possible, encouraging people to spend their money. Supermarket doesn’t block your way, but they do push the product that you may be interested to you. It recognises the fact that customer always tend to see what is directly in front of their eyes. So retailers will put its own brands at eye level. The smell also gives the images of everything being fresh and encourages people to buy. The music also plays roles when the music tends to be a bit bland. Everything would be worked out including the lighting, promotion materials, theme, colour, size and type of...
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