Supermarket and International Segment

Topics: Supermarket, Retailing, Wal-Mart Pages: 3 (724 words) Published: October 5, 2012
Identify the firm’s primary product lines, industry (ies) and competitive scope of operations, i.e., product, industry, geography and vertical integration, as appropriate.

Wal-Mart in Brazil is one of the third-largest retailer companies in the world’s fifth-largest country. Wal-Mart Brazil has more than 485 supermarkets, three and Sam’s hypermarkets in different Brazilian states, including Sao Paulo, one of the busiest state in Brazil. Wal-Mart Brazil ranks as the third-largest retailer in the world's fifth-largest country. Since entering the market in 1995 with just two supercenters and three SAM'S CLUB warehouse stores, Wal-Mart Brazil  has grown, mainly by acquisition, to number about 485 supermarkets and hypermarkets in more than 15 Brazilian states, including the populous economic center of São Paul. Wal-Mart primary product lines are Food, Clothing, Household Appliances, Electronics and Grocery & Pets...Etc .While brand name merchandise accounts for a majority of sales, numerous store brands not found in the United States have been developed to serve customers in the different markets in which the International segment operates. In addition, steps have been taken to develop relationships with local suppliers in each country to ensure reliable sources of quality merchandise. It operates retail stores in various formats around the world and is committed to saving people money so they can live better. We earn the trust of our customers every day by providing a broad assortment of quality merchandise and services at every day low prices while fostering a culture that rewards and embraces mutual respect, integrity and diversity.

The merchandising strategy for the International segment is similar to that of our operations in the United States in terms of the breadth and scope of merchandise offered for sale. While brand name merchandise accounts for a majority of sales, numerous store brands not found in the United States have been developed to serve...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • international business Essay
  • Supermarket Essay
  • Essay about Supermarket
  • Supermarket War Essay
  • Supermarket Essay
  • Essay on Supermarket
  • International business Research Paper
  • Superior Supermarket Essay

Become a StudyMode Member

Sign Up - It's Free