Mark Tottman tutor2u Opening thought…
“Fashion fades, style is eternal”
Yves St Laurent
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Strategy Toolkit Contents
• Introduction
• Thinking strategically
• Strategic analysis of SuperGroup’s business
• Strategic options for SuperGroup
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Introduction
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This presentation reviews the market for fashion retailing and takes you through the key corporate strategy issues facing SuperGroup PLC, a British clothing and fashion company based in Cheltenham, England
It is important to remember that, in corporate strategy analysis, there are no right or wrong answers – just problems that need addressing and choices that have to be made
The views and opinions expressed in this document are just our opinion.
Hopefully you will find them helpful. However, don’t forget that you need to form your own views – and be ready to explain and justify them in your Unit 4a examination paper
Print this presentation out and add your own notes to it as you work through the case study or download it onto your laptop/smartphone/iPad and annotate it
Above all – remember that Unit 4a is about:
– Thinking strategically
– Thinking “big picture”
– Thinking “synoptically” – i.e. recognising that strategy issues are not just about marketing or finance or production – but about inter-related issues
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Note: The presentation is based upon the pre-released Evidence provided by
Edexcel up to 2011. However, there is comment in the presentation which covers the changing fortunes of SuperGroup over the last 12 months (2011-12) tutor2u SuperGroup and this Toolkit
What We Have Done
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Worked carefully through the case study – like you should too
Analysed the data, read between the lines – and presented the key features
Added some information to bring the case study up to date for 2012
Linked the analysis to the Edexcel specification for Unit 4a
Identified what we believe are the key strategy issues raised by the case study
Outlined the strategic options open