Lately we have been reading about McDonaldization, rationalization, and consumerism in America. On the subject and views that have been expressed I would tend to agreed.

This society as we see it today is a society of consumers and they are being herded like the slaughter house animals they are being fed off of. In broadest terms they are in agreement. Namely that our culture is
increasingly becoming one dictated by advertising and large corporations that dictate to us it subtle and not so subtle ways how we should eat dress and feel.

On the video "Super Size Me" we see this clearly spelled out for us. The Author points out that we are being inundated with ads telling us to eat fast food, and yet we are killing ourselves by being the fattest nation on the planet. In this video we can almost see how a fast-food diet is like eating plastic, and at the same time killing us.

We also see how the big corporations are destroying our culture and replacing it with consumerism. A by product of all this madness is that they are becoming rich while we are dying.

To further this madness as it were the article "The Disenchanted Kingdom" points out factors to which we further rationalize this assembly line. We are no longer enjoying a real life but are becoming a product of a huge assembly line for the large corporations.

Derrick even points out that we are associating happiness with toys and greasy fake food. Just as much as we no longer dine on food and associate it with good times spent with the ones we love but are just putting it on an even larger "To Do List" of things we want to be done with each day.

Why Don't We "Order the Fish"

After all, those billions of cattle have to be killed each year to keep such a large population fed on fast food that they need to be fed somehow. What's a better way to feed cattle then than to feed the vegetarian cattle beef byproducts thus turning the poor brutes into cannibals? [continues]

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