COURSE TITLE: Principal of Marketing
COURSE NO: 513
Under the Supervision
Mr. Rakibul Haque
Faculty of Business
ASA UNIVERSITY BANGLADESH
Date of submission: 06th May, 2011
Date: 03th May, 2011
Mr. Md. Rakibul Hoque
The University of Asia Pacific
66, Green Road
We are pleased to submit the assignment “Market Strategy of Organization” which was assigned us. I appreciate this opportunity to study the “Sunsilk”. I have prepared through an extensive work as the requirement of the assignment.
This assignment covers a detailed study on “Sunsilk”. This study has enabled us to a great extend to enrich our knowledge. We tried to gather all the information we thought necessary to give a general view.
We would like to thank you for all your suggestions, guidance and for sharing with us your valuable time and experience. We are ever dept to you. We will be happy to clarify any point of this assignment if you feel required.
Md. Ferdous Ahmed
Preparing this assignment on “Sunsilk” was a wonderful experience for me. I would like to thank our course Teacher, Mr. Md. Rakibul Haque for giving me this opportunity as well as for his guidance. I would also acknowledge and thanks to my friend who help me providing necessary information to continue assignment. I also would like to thank those persons who maintain the necessary information to the Internet. Finally, I would like to thank my family and almighty Allah for supporting me and giving the courage to carry on my work.
Table of contains
|Tittel |Page number | |Executive Summary |01-02 | |Marketing planning aims and objectives |03-04 | |Introduction |05 | |About Uniliver |06 | |About Sunsilk |07 | |Sunsilk in the USA |0 7-08 | | | | |Sunsilk Marketing strategies in USA |08 | |Promotional Strategies in USA |08-8-09 | |Market Position in USA |09-10 | | | | |Distribution channels in USA |11 | | | | |Sunsilk Afro in South Africa |12 | |...